Winning: ‘X Factor’ Star Fleur East Signs With SyCo/Sony Music

Published: Monday 12th Jan 2015 by Sam

Fierce X Factor star Fleur East has ample cause for celebration todat.

For, it has been confirmed that singer has signed a lucrative record deal with Simon Cowell‘s SyCo Entertainment/Sony Music label.

Details below…

East, who placed second on the latest season of the UK show last month, had widely been tipped to win and was deemed a shoo-in for a contract whichever way the wind blew.

And this morning saw the Londoner reveal that to be true on Twitter. Along with the pic below, she announced:



While it’s an exciting time for the star, whose popularity on the show exploded when she performed a then-unknown ‘Uptown Funk’ by Bruno Mars, it’s titillating time for the British industry.

Not since Alexandra Burke’s win in 2008 has there been such a buzz for an “Urban” female talent. Add to that the guarantee of a major push (Cowell mentored her and has been super vocal about his desire for her to succeed) and the climate feels oh so electrifying.

Needless to say, we can’t wait!

Wonder what the hype is about? Watch East in action below…

While not “perfect”, it’s the raw potential here that has us salivating.

Your thoughts?

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  1. Musika January 12, 2015

    She will be successful just like Olly Murs who also came 2nd

  2. lolhart January 12, 2015

    Nowhere near as talented as Alexandra Burke and look what happened to her. This blog really needs to stop fawning over mediocrity.

  3. ~The Arcade~ January 12, 2015

    Lets hope that this is actually long term, cos in the UK, there’s a tendency to drop urban acts quicker than the speed of light… alas Ms. Burke, Jamelia, Beverley Knight, Ms Dynamite, so on and so fourth

  4. DanYiel Teflon January 12, 2015

    Never heard her sing…

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