Female Rapper Claims Major Label Planned To “Blow Nicki Minaj Out Of The Water”

Published: Wednesday 11th Mar 2015 by David
nicki-minaj-2015-that-grape-juice-30

The next meeting between staff over at ‘Atlantic Records‘ and Nicki Minaj may be an awkward one.

For, in a new interview with the newspaper ‘The Guardian‘, a British female rapper has claimed the label planned to use her as Minaj’s replacement…hoping to blow the ‘Feeling Myself’ rapper “out of the water.”

In an interview with the publication, Lady Leshurr claimed staff at the label (home to Trey Songz & Bruno Mars) offered her a recording contract which she turned down once learning of their plans to pit her against Minaj.

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Interesting.

If this was the only reason the deal fell through we’d have to say Lady made a mistake…and a very big one at that.

For, the reason today’s market sees Drake coexist with the likes of Jay Z, J.Cole, Kendrick Lamar, Eminem and Lil Wayne is because each of their respective labels push to turn each of them into the best.

The result? Healthy competition that actually works in each of their favours, all parts to a puzzle which paints quite a profitable picture when pieced together.

Unfortunately, since Minaj’s arrival in 2007, many labels have made the mistake of trying to fast track their own versions of her to the top with GaGa worthy budgets and hype machines that amount to nothing once poor first week sales and failed arena tours blow and smash the smoke’n’mirrors away.

What’s left? A barren playing field where Minaj stands as only the female rapper able to command respect for her craft and major numbers for her releases even when she’s not at her best.

With all this in mind, here’s hoping the next few years bring with them a new batch of female rappers who take the develop their craft and build a fan base before getting into bed with labels.

If they don’t?

Your thoughts?

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    • Arianator Barb March 11, 2015

      I LOVE HER!!!

    • Toohotfortv March 11, 2015

      She did that… loved her collab with etts bond.

    • LIL’ KIM IS THE G.O.A.T. March 11, 2015

      Stinkpussynika Garbaj can’t compete with Lady Leshurr.

  1. Arianator Barb March 11, 2015

    I CANNOT with the Iggy shade!! But on the real, I want snow tha product, Angel haze, or Azealia to blow up. I feel like the Iggy fad made Nicki hungry again cuz during RR she became too comfortable and stagnant. She pretty much have us a mixtape with unofficial tracks, remixes, and freestyles that were slaying me left and right, the pinkprint ended up being her best work to date, and all this from the most mediocre of the new female rap bunch. If any of those 3 blow up, we can seriously have some amazing female rap variety, artistry and lyricism with each competing with one another. Talent always wins in the end.

    • Arianator Barb March 11, 2015

      Oh and Brooke Candy too, THAT’S a BAD B****!!!

    • Toohotfortv March 11, 2015

      Tink! Tink! Tink!

      • Lake Erie March 11, 2015

        Yes! Tink is the s***!

  2. Arianator Barb March 11, 2015

    Iggy should just quit music and release the s** tape, the Kardashian’s are falling apart, she could slay

    • Check Your Lipstick Before You Come & Talk To Me March 11, 2015

      You have me so weak with this one. Shade so thick I need night vision goggles to see straight.

  3. lil kim March 11, 2015

    she must be a saint? Lol I don’t believe this but I know its true cause that$ was what def jam(that celebrates gold singles) told Iggy 2 to be her competition……. But because 0f lack of plan it feel back on there faces….
    in the label’s defence…they said nothing wrong with that I swear cause its even a kinda respect that they feel that only Nicki Minaj Has been holding shits down and the drag lmao a few more months ago? y didn’t they say Iggy was her competition?
    with that I really don’t care about another femcee popping out but when that happens they should calculate and nor make them feel like they are the second coming of 2pac

  4. siddy March 11, 2015

    She is not a freestyler. She basically recited a song of hers. #Trash! I am glad that caller called her fake self out. #TreatesIggy lol.

    • King bey March 11, 2015

      Nobody ever freestyles on the show except a very small few…he let’s them bring their own verses

  5. Arianator Barb March 11, 2015

    I’m gonna stop being mean to Iggy now cuz there’s no need anymore and in fairness to her, that freestyle video might have been cringeworthy but it’ll never be as bad as this abomination https://m.youtube.com/watch?v=a5bQzQjxM4A

    • Barb-wire March 11, 2015

      Death!!!!!! ooooooohhh…..

  6. Check Your Lipstick Before You Come & Talk To Me March 11, 2015

    That’s not a reason to turn down a record deal. Anyways, Nicki has truly been untouchable for the past 7-8 years in terms of longevity. I think she would respect any female rapper out there who puts out quality music and has the drive that she has. Love her or hate her, she has built and empire. On top of that, Truffle Butter and Only are huge successes as straight rap songs. Truffle Butter was 13 or 14 on the Hot 100 last week. Impressive as hell and she deserves the props. If it was that easy there would be plenty of girls in the game.

    • Nah March 11, 2015

      But Truffle Butter and Only received sales from fans of Drake, Weezy and Chris Brown. That wasn’t all Nicki’s doing.

      • Earl Grey tea March 11, 2015

        But what about anaconda and pill and potions did Drake, Wayne and Chris fans help with those chart positions as well?

  7. mariah carey March 11, 2015

    I want snow the product to blow up amongst AB(I don’t understand her) and Angel (I don’t like her flow) …. I heard snow at the bet cypher and gadamn fire was coming outta mi head….
    My dream femcees collab is my Nicki Minaj and snow da product…only the two of them can rap round in Spanglish and still slay plus they have this rapid flow…..I would love to see that cause even snow da product retweeted me on Twitter when I told her that I want a collab…. she respects herself and loves Nicki…so y not?

    • Arianator Barb March 11, 2015

      Girl, that s*** would be PHENOMENAL. That cypher was max slayage. And the Joseline Hernandez shade at the end!!! I love all 3 of them but Snow would definitely bring the best lyrics and flow to the game

      • mariah carey March 11, 2015

        like seriously, i was like who’s that chick? that’s slaying the cypher…. I never wanted her to end especially when she changed her flow and handled it in Spanish…. lmaoo at that Joséline Hernandez shade was given me life…. Even Remy ma’s collab with that man in the cypher was hot….. those were the only two highlight at the cypher for me….

  8. Iconiconda March 11, 2015

    That Minaj impact! Iggy wasn’t even good enough to be the female Flo Rida (that belongs to kesha). Po thang

    • Barb-wire March 11, 2015

      she’s da female Vanilla Ice.

  9. rihanna used up w**** March 11, 2015

    She would not have made it in the USA. She is darker than Nicki and not as sexier. but it proves how dumb black English women are. They don’t know how to play the game at all and they wonder why other races benefit. It is the music game, all women and acts are competition. Any way, she can rot on Channel AKA.

  10. rihanna used up w**** March 11, 2015

    she would never have made it. I bet she is lying. Have u seen how ugly she looks?

    • Barb-wire March 11, 2015

      Are you done???

  11. rihanna used up w**** March 11, 2015

    That interview is from 2013….where is she at now?

  12. JT March 11, 2015

    Leshurr come thru and let everyone know!

  13. rihanna used up w**** March 11, 2015

    She is 25 with 4 kids over the age of 3. She lives in council estate and is not married. She is trashy th0t and there is now way she would appeal to whites and blow up like Nicki or Iggy. She is stereotype for black single mom on welfare.

    • Arianator Barb March 11, 2015

      Shut up, it didn’t happen so get over it

    • datreddone23 March 11, 2015

      Rihannas washed up huh? Tell me why she Just became the first black face of Dior?!

  14. Barb-wire March 11, 2015

    Nicki needs a lil competition to keep her on her feet, it’s clear Igloo couldn’t compete with real Femcees. To be honest Iggy would never have won against Nic.

    • Mark111 March 11, 2015

      Yea, but she had Nicki on her toes tho. The whole week of PinkPrint was Iggy week and she made her push back her album two weeks. Nicki can’t handle competition, we seen that last year.

      • nicko March 11, 2015

        TPP sold 198K first week, reclassified only sold 11K :-/. You’re delusional AF.

      • Mark111 March 11, 2015

        Doesn’t matter, Uggly had a #1 summer hit and a top ten without showing her fake ass for view counts. With a full year of promo from Looking ass n**** to Pills and Potion to Anaconda and only going Gold and now on to more remixes and features, Nicki flopped as well. #TheseStansTho

      • nicko March 11, 2015

        u dont even know what ure talkin about. This era Nic’s had a gold single (pnp), a plat single (only)n a double plat single (anaconda). Truffle Butter which isnt even a single is a top 20 hit n has sold 400K AND The Pinkprint went gold as well. Nicki ONLY promoted TPP the first week n it sold in 2 months what The new Trash couldnt sell in a year.

        As for igloo, she had even more promo than Ariana Grande last yr yet her album FLOPPED lmao where is trouble on the charts ?

      • WE FOUND RIHANNA/ March 11, 2015

        Iggy never was never will be or never was going to be Nicki’s competition.Since when 1 hit wonders bcome threats? Anyways.. carry on

  15. Barb-wire March 11, 2015

    B*** David, the shaaaaaaade is giving me life hunty.

  16. Arianator Barb March 11, 2015

    Iggy might be the female vanilla ice but again in all fairness to her that’s a better title than Kreayshawn, the female B-Rad G (from Malibu’s most wanted)

  17. Bey-Minaj March 11, 2015

    I live for this sort of shade, giving me Sam teas. David, since I know you monitor comments on your posts ima say u in my good books again.

    As for this girl Leshur, her flow is just like Nicki’s, so is her punchline and she killing them metaphors. Girl been studying Nicki like a math problem.

    Note to Iggy: See how good Leshur sounds with her own accent?

  18. Mark111 March 11, 2015

    Nicki only happen the same reason most late 90s female rappers made it, being the female counterpart of the alpha male of the latest rap group. Same with Kim, Foxy, Eve, Trina and so on. Nicki wasn’t just rap tho, she bend her sound with rap and pop. She featured with the boys and not only stood out, but had the best verse on them. So her GETTING here was simple, but her STAYING here is from her skillz. Time will tell is she’ll last another 5 years, cause once YMCMB is done, most of the artist will be aswell. Drakr MAY be the only one that will be able to stand on his own.

    • WE FOUND RIHANNA/ March 11, 2015

      Nicki get cinstant feature requests. That’s not going to die down snytime soon hun

      • LIL’ KIM IS THE G.O.A.T. March 11, 2015

        It will die down as soon as people figure out that Stinkpussynika is no longer a top 40 Billboard magnet like she was 5 years ago. Flopnika didn’t have a single feature that cracked the Top 40 in 2014. Her last top 40 feature was Love More with CHRIS BROWN in 2013.

  19. mariah carey March 11, 2015

    this is from 2013 thou…and Angel haze said she was told the same thing… in this same interview she said she loves Nicki and that lil Kim was jealous of Nicki and that she thought Nicki wasn’t gonna reply to lil Kim but she had the best response by releasing “Roman revenge” in Nov 2011 again……..
    So mark111 is saying Nicki made it cause she’s lucky yet saying that she slays men on there own songs? wouldn’t hard work be a better word plus Nicki has a record label… plus that whole story of Iggy owning nickis week of release is just played out….. Iggy was there cause of she’s being cursed out….b**** bye..
    she made her push back her album” really? so how is the album Iggy released was doing?

    • Mark111 March 11, 2015

      I don’t have the time explaining to stans that is so well known that even they know. Rather it was Kim with Jr Mafia, Eve with Ruff Ryders or Ashanti with Murder Ink, when a rap crew is IN, it’s an open door for that one female. This plays out for the Drakes, Young Bucks, Eminem and Kanye’s as well. So yes, it was easy for Nicki to get IN because of the well established platform (all facts). Now for her to be looked at as one of the best or hottest (male or female imo), it was her murdering even the top dogs on tracks, mainly Monster.
      .
      it doesn’t matter how bad Uggly’s album flopped, she still released her ep on a date that Nicki already had and made her move. Why? Because Nicki can’t handle competition, as Kim stated time and time again. If Nicki wasn’t bothered, then she wouldn’t had called Power 105 and tried to have Cha The god fired all because he said Uggly should had won a BET award and had a bigger year than Nicki. And at the time she was, she had a #1 hit and the hit of the summer if not year, while Nicki was doing 88 features and Pillz and Lotion. So have a seat with the stan BS. Even Nici knows that she only have a few more kicks before it’s game over.

      • Bey-Minaj March 11, 2015

        U talk a bunch of rubbish. If anything Nicki may not have wanted Iggly to benefit from a Kanye/50 Cent album war sale. All in all Iggly would have been slaughtered. But seriously I believe that the album kept getting pushed back bcuz it was not ready. Truffle Butter and Ariana’s GOYK were 2 of the last songs to be added.

      • TRUTH SERUM March 11, 2015

        Luv, your rants aren’t making any sense. Nicki had a strong following before signing with YMCM hence the reason she didn’t have to sign a 360 deal. All the barbs and fans who remember the mixtape days can attest to that. nicki studied the girls from the 90s and made sure she didn’t make the same mistakes. Her grind in the music is like no other. Can’t contribute all that to being affiliated to a male crew.

        “Ask all the rap legends whose the queen of rap”

      • Mark111 March 11, 2015

        Whatever, I don’t have the energy for stans. Quit making Nicki out to be a Missy or a Hill, she is doing nothing different from the other females in rap crews I named up top. She’s in her 30s with no classics under her belt. If Lil Wayne is having money problems with Cash Money, what makes you think his artist don’t? Get over yourselves.

      • TRUTH SERUM March 11, 2015

        Not at all, Nicki is Nicki, she doesn’t have to be a Lauryn. Of course she’s having the same issues with the label but you’re crazy to think if the her current label went under her career would be over. Another label would swoop her up with the Quickness.


        Her work ethic and skills will continue to secure her a place in hip hop. Delude yourself if you must . No time for STANS but you’ve type severa paragraphs on my fave. I’m just saying

      • Bey-Minaj March 11, 2015

        Nicki will never be a Lauryn or Missy because she is the most successful female rapper ever. Do you know what that means? It means she was more successful commercially than they both were.

  20. TheElusiveLamb March 11, 2015

    I almost died laughing at that Iggy shade in this article, but I agree that healthy competition is fair. If she decided to turn down this deal “because the media pits women against each other” & she doesn’t want to be apart of it, then she’s very dumb. Many artists (mainly female) already know that regardless of your genre, you will be pitted against each other. When Mimi signed her deal, she knew she had to deal with Madonna & Whitney. When Tamar signed her deal, she knew she had to deal with her OWN biological sister Toni. It just is what it is. Poor girl. She must think Nicki Minaj is going to send her a thank you card saying “Thanks for not destroying my career.” Lol. Good luck getting a new deal.

  21. Keep Tha Snow White, I can buy it by the bundle March 11, 2015

    Snow Tha Product is signed to Atlantic Records, right? I wonder what Atlantic told her.

  22. No favs, just here for the music March 11, 2015

    I cannot wrap my mind around the idea of how on earth can you turn down a deal that could (possibly) make you bigger then Nicki Minaj?

    Before even reading David’s opinion on the matter, I thought to myself what a dumb move. Even if she doesn’t blow up as big as Nicki, at least it could be a huge jump start to her own career. Like everyone else has already said, there is nothing wrong with a little healthy competition.

  23. Arianator Barb March 11, 2015

    Where’s truth? I miss her. That Kim goat Stan just trolls and she’s bad at it, not even a good troll. Truth at least is beyond ridiculous and says some hilarious s***, and watching her get dragged up and down a Nicki post is just pure comedy and entertainment.

    • LIL’ KIM IS THE G.O.A.T. March 11, 2015

      Ooooooooooooooooooop! You’re mad that I effectively drag you fatherless barfz up and down these threads. That’s why I stay on your brain because you’re scared about when next I am going to drag you by your pumpum hairs!!!!!!!!!!!!!! LMAO!!!!!!

      • Bey-Minaj March 11, 2015

        Np u just sound like a washed, tired ol truth wannabe. U know kinda like Li Kim.

      • LIL’ KIM IS THE G.O.A.T. March 12, 2015

        Stinkpussynika is a talentless tramp whose career will be over this year. She’s WASHED.

  24. MISHKA March 11, 2015

    There is nothing new under the sun. In order to be King, you go after the actual King.

    Rihanna —> Beyonce
    Chris Brown —-> Usher
    Drake —–> Kanye

    Nobody who wants to be great goes for the runner up.

    Much ado about nothing. Again, TGJ.

    • Tyler March 11, 2015

      I like Kanye but I think you mean
      Drake —> Jay-Z

  25. Al March 11, 2015

    You did not say Kayne is king get the f*** dreamer

  26. A&R March 11, 2015

    @David the writer…

    Since when did being the best equate to beefing?

    She didn’t say the label wanted her to be the best. She said they set out to put her at ODDS with another rapper. There’s a difference. When it comes to art, i don’t think we have to concern ourselves with trying to outdo the next artist. Instead we should focus on being the best version of ourselves, engaging our audiences, and making smart biz decisions. That will take care of the accolades. Outside of organized competitions, competiting can be a distraction and kill creativity.

    Leave that where it belongs. Do you and do you well!

  27. FutureCIARA March 11, 2015

    “Unfortunately, since Minaj’s arrival in 2007, many labels have made the mistake of trying to fast track their own versions of her to the top with GaGa worthy budgets and hype machines that amount to nothing once poor first week sales and failed arena tours blow and smash the smoke’n’mirrors away.”

    (Picks up McQueen Clutch, And exits while laughing loudly!)

    • TRUTH SERUM March 11, 2015

      L… Dead

  28. anesu March 11, 2015

    Congradulations…you got me to click on this website.

  29. Satsuki K. March 12, 2015

    Its so truuue we need more collabs i am so sick and tired of the disses and the shade and all that s*** like its funny for a minute but we need more good music

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