It seems Spotify isn’t content with simply being market leader in the streaming arena.
The online music platform is evolving and appears to be taking a direct aim for rival TIDAL‘s unique selling point.
Details below…
At an elaborate event in New York today, Spotify confirmed the widely circulated reports that they are bolting on a video streaming component to their wildly popular service.
The expansion forms part of a broader growth strategy for the platform, which will now also begin streaming podcasts and incorporate a keep-fit initiative by way of a partnership with Nike+. [The latter will allow users to hear songs based on their pulse while running]
In specific regard to the video push, Mashable reports:
The new content seems aimed at making Spotify the go-to platform for people who want to consume just about anything that’s not print. It will include video from mainstream outlets including Comedy Central, ESPN and VICE News, which adds news, sports and comedy to the service. It will also include web-native producers like Fullscreen, Maker Studios and Tastemade.
CEO Daniel Ek said Spotify’s new additions were meant to integrate with people’s everyday lives, which meant broadening its offerings and launching new features.
“Today we’re introducing a new Spotify experience that is more personal, more accessible and really more usable,” he said.
There’s no doubt that this is a direct response of sorts to Jay Z‘s TIDAL and its claims of being “more than music streaming.” Indeed, in the midst of mass critique, the rapper’s service has been pushing its premier video content in recent weeks.
Beyond TIDAL (which, in its defence, can still boast of its artist exclusives), this marks a major shift in the world of streaming more broadly and could very well have implications for the likes of YouTube, podcast platforms, and Apple‘s hotly anticipated Beats Music re-launch.
Whatever happens, one thing is certain: times are a’changing.
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There are no “shots fired”. This isn’t a stupid pop rivalry, it’s business and it’s clever business at that…they’ve realised Tidal’s video streaming gives them an edge so they doing the same
The Wall Street Journal reported on this story weeks ago.
Months ago, but I don’t expect gay hood rats to know anything outside of twerk music.
Frankly, I’m starting to get sick of all of them tbh.
This is a smart move by Spotify, a good way to crush the competition. Not that they aren’t already doing that.
This is just announced, but it been in the works before we even knew about Tidal. NOW Spotify is stepping in Vevo/youtube’s lane. But music videos are so crappy, I don’t even bother looking at them unless it’s Rihanna and even some of her videos are boring.
Its a wrap for Tidal. I feel for Jay tho because he’s very passionate about his business but the price is to high. Also the exclusives aren’t doing them any good because they end up getting leaked to YouTube anyways.
#Pray4Tidal
#Pray4R8
Not going to pray for J26kie?
Comment removed by admin.
She’s good, but you need to pray for Ciara’s career and for a bigger stage.
Spotify is bleeding money it lost a $180 million last year spotify have a lot of users but most of them are not paid subscribers they’re using the free service. if Tidal has a thousand subscribers they’re a thousand paid subscribers.
#Resurrection4Jackie
Tidal and Spotify owners are just tacky.
Pandora >
Pandora is great, but sometimes you just want access to full albums. Either way, they are both far superior to Tidal.
For some reason I’ve managed to get another free trial on Tidal using the same email address… *Kermit the Frog teas* ☕️☕️☕️☕️☕️
LOL BUT YOU INSECTS WANNA CALL THE NAVY BROKE? LOL
Oh Pest, you roaches are just… PEST!
I’ve never supported Tidal… And anyway it was just a test to see if it worked… And the Titanic clearly are broke… American Flopygen????
Pretty Flops? Sorry that those late charges on that 200% apa loan for those 3 back to back to back tours is killing your credit and bank account.
I have no idea what you just said… Nothing is killing my account Hun. I have another free trial… ☕️☕️☕️☕️☕️☕️☕️☕️☕️☕️☕️
Where’s Rihanna”s album? Too busy sniffing crack to release it?
Hi Molly, you still mad cause J20Kie is flopping?
they need to hurry up before my 3 months end
Currently trying to figure out what albums sales have to do with what this is about?? Bey is a seller period rihanna is a seller period…why y’all why?? They both winning
This seem more bout business other then good jam music
Apparently the Hive is all talk and really have no buying power. #getadamjob!
Spotify aint playing. They’re probably getting an exlusive on the Janet album as we speak to cover that angle as well.