The competition between Little Mix and their U.S. counterparts Fifth Harmony is heating up?
How and why?
News of the magical persuasion below…
Harmony’s ‘Worth It’ was recently certified Platinum in the United States for sales and sales-equivalent streaming points that reached the 1 million milestone.
Now, with the help of British radio it seems Mix are set to fare just as well in their domestic market.
That’s right, their infectious new jam ‘Black Magic’ seems to have cast a spell on radio programmers across the country who have pushed the release higher on the UK Radio Airplay Chart.
The song has now risen to #27 before the release of their third studio where it will appear alongside numbers they’ve been hard at work on since 2014!
The song impacts U.S. radio on July 14th.