New video alert!
Tamar Braxton has unboxed the visual for her latest single ‘If I Don’t Have You’ – which is lifted from her third studio album ‘Calling All Lovers.’Array
Rolled out on VEVO moments ago, the release follows buzz cut ‘Let Me Know,’ which impacted last Fall.
The ambitious clip for ‘If I’ is the songbird’s most measured attempt at a theme-driven video with its showgirl theme.
Does it deliver, though? You be the judge after the jump where the NeNe Leakes featured visual awaits.
Standard-fare, which at this junction just won’t cut it. The song, despite its strong vocal showing, sounds at best like an album cut and more realistically like B-side filler. Hence, if adamant that it was a single, then surely a more engaging video should have been commissioned?
We wholly appreciate Tamar’s talent, but when will artists realize the importance of hitting a home run visually in an era that sees video streams directly impact where they chart on Billboard? It’s so baffling to see visuals such as this that feel as though they were released as a necessity rather than being an event. Where is the replay value?
When are the razzies again? NeNe Leakes just bagged herself a Worst Actress nomination. Shocking.