Beyonce is all about bold business moves.
From fragrances, to movies, to tattoos, the ‘Single Ladies’ singer has leveraged her star-power towards a number of lucrative ventures.
The latest has seen her team with Philip Green’s Topshop to launch her own lifestyle range.
Not to be confused as merely a celebrity endorsement, Queen Bey’s Parkwood company actually has ownership in the as yet untitled line – which arrives early 2016.
It’s little wonder, then, why the 33-year-old is pulling out all the stops to ensure the project’s success.
See what we mean below…
Parkwood Topshop Athletic has just hired a new Communications Director. With 18 years of experience at both Alexander McQueen and Starworks Group, Amie Witton-Wallace sounds like the perfect addition to Queen Bey’s dream team. Set to launch in spring 2016, the athletic street wear brand will comprise everything from clothing to footwear, across dance fitness, and sports categories.
Great to see Team Bey continue their practice of playing approximately no games.
As an omnipresent mononym, Beyonce has firmly established herself at the forefront of what it means to be both a boss and a brand.
We can’t wait to see how this particular project plays out.