Mack Wilds isn’t impressed by what today’s group of R&B’s stars have to offer lyrically.
The Grammy nominated performer is currently hard at work on his second studio album and caught up with ‘Long Days Long Nights‘ to discuss his journey thus far where he revealed that the genre has fallen prey to poor lyricism, extreme sexualisation and fiction.
His estimation below…
There was a time you had so many different artists coming at you in so many different ways with real lyrics and amazing wordplay that you had to think about. I think nowadays Hip Hop and R&B has gotten to a place where it’s “oversexualised” or it’s not necessarily about wordplay anymore. It’s about how many bottles you’re popping in the club and sometimes it’s not even about telling the truth.
We have to agree.
When the industry’s finances were in a better place labels undoubtedly had more confidence in enlisting A-grade writers, producers, stylists and publicists to turn promising amateurs into groundbreaking artists.
Back “then” competition from rival artists and labels gave entertainers no choice but to offer fans the best lyrically, vocally and visually.
The result? A high standard that acts from all genres adhered to.
Today, labels are under pressure to succeed in a singles-driven market and are guilty of slicing creativity, innovation and personality out of an artist’s picture.
What happens next sees said artists becoming radio-thirsty puppets churning out hit singles that are bigger than they are!
Fortunately, a shift in the public’s tastes have seen the “artists” Mack is referring to struggle to compete when placed next to musicians who place creativity, personality and innovation at the forefront of their brands.