Tinashe Shuns ‘Urban’ Sounds On New Album Readied For November Release

Published: Thursday 27th Aug 2015 by Rashad


Despite rising to fame on the wings of one of the summer’s biggest Urban smashes ‘2 On,’ a recent interview sees high octane performer Tinashe warn fans not to expect too many more numbers reminiscent of the DJ Mustard-produced hit on her next project

As reported here, she’s already announced that she’s entrusting her sophomore album, the follow-up to 2014’s ‘Aquarius,’ to the hands of heavyweights Dr. Luke & Max Martin.  The pop purveyors, who have crafted hits for the likes of Britney Spears, Christina Aguilera, Katy Perry, and more, are taking the lead on her long-awaited second release (due before the year’s end).

And, while they sift through some 30+ tracks already recorded, T took to Billboard to give fans even more clues around what to expect for her forthcoming release.

Get the details below:

Via Billboard:

“I don’t see myself as an urban niche act,” she says. “I want to have mainstream success that doesn’t feel forced or label-made.”

“There’s politics involved in ­everything. It’s about them getting it together to master my schedule. The old rules of ‘we need to work this album for the next two years’ don’t apply anymore.”

Your thoughts?

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  1. #TeamTinashe Stan August 27, 2015

    Her bew single is coming NEXT MONTH! TinaSlay Slay will be getting my coins forever! Can’t wait!!

  2. Slayoncé Giselle-Knowles Carter(Formerly RihNavy) August 27, 2015

    Cierrors replacement

    • @JanetCIARA_ August 27, 2015

      Bish Where?
      Let’s not look at album debuts…. And stop comparing the 2, Tina is a new artist trying to make it, I wish her the best and hope she doesn’t go too crazy on us trying to be different and go against the grain. I said from the beginning she just needs time to grow and develop as an artist and she’ll be okay…. But she not coming for Ciara’s sales nor success no time soon baby!

      • BGKC ???????? August 27, 2015

        That’s not me love.

      • Slayoncé Giselle-Knowles Carter(Formerly RihNavy) August 27, 2015

        What sales does Cierror have sis? She didn’t even sell 1k more than Aquarius

    • credits August 28, 2015

      it’s funny you should say that lol because she is following right in Ciara’s footsteps and making the same mistake she did by ditching ‘urban.’ The only difference is that Ciara was already established and had huge hits before she decided to venture into pop territory. Tinashe’s commercial success has been quite lukewarm thus far in the urban arena but we all know the current state of the genre itself an this move to be more mainstream seems exactly like what she is saying it isn’t; LABEL FORCED.

  3. #JACKIE August 27, 2015

    Who cares? She’s talentless….

    • Mark111 /.\ August 27, 2015

      She checks more boxes than Ciara. Ci a dancer and that’s it.

      • LMAO August 27, 2015

        That’s a lie! I don’t even like Ciara but she’s writes a great deal of her music and has written for others! So um……..

      • Mark111 /.\ August 27, 2015

        Who have Ciara wrote for? Other than Fantasia? Tin can write, she can sing, dance and produce. Tin check more boxes than Ciara.

      • #JACKIE August 28, 2015

        Check more boxes? Oh but she’s a one hit wonder who no one cares about. Ciara always has a song on the charts babe.

  4. Slay_Hive August 27, 2015

    Lol she wants to flop. Urban is her only hope! Smh

  5. Molly August 27, 2015

    Good luck boo rooting for you.

  6. LB August 27, 2015

    I want the album now, with her skills, I know I’ll get an amazing piece of art.

  7. Lake Erie August 27, 2015

    So she’s going in the opposite direction of her previous album? Hmmmm Well I won’t judge too soon cuz it may not be what everybody including myself is probably thinking. So I’ll wait to see I guess. But good luck anyways.

  8. MuscleTech/Nyc August 27, 2015

    That’s my girl, i’m looking forward.

  9. RihYonce August 27, 2015

    Post about Beyoncé new album !!! They said her new album will be “heavily urban” !!!!! Yall always late with stuff

  10. bb August 27, 2015

    It doesnt matter what genre she is called.
    Tinashe wll not sell until she gets new mgt b/c she is signed to a label that doesnt care about black people of any genre.
    John Legend sells out arenas in Europe and he is RNB.
    Beyonce sells out arenas too.
    Theyre both at Columbia Records though and not racist RCA records.
    RCA is awful so …. GET NEW MGT .
    or at least new co managers that will invest in a REAL cross over and intl strategy.

    • Mark111 /.\ August 27, 2015

      RCA don’t care about urban music because RCA is a pop and rock label. JIVE was the urban side or RCA and as soon as they took the artist and meged the r&b and rappers to RCA, those artist haven’t been the same nor pushed (Usher, Britney, Chris Brown. The 2nd 20/20 album from JT.)

  11. Beyoncé Giselle-Knowles Carter (Formerly RihNavy) August 27, 2015

    Someone is obsessed with me for them to be trolling.

  12. RihYonce August 27, 2015

    I love timashe and I do want her to try a more urban sound, I’m here for it no need to try to recreate what you’ve already done & Urban music is back on the rise so why not

  13. MUSICHEAD August 27, 2015

    Now she has my attention. I would definitely like to see a black girl other than Rihanna and Beyonce break big into mainstream. Let’s see what tricks she has up her sleeve.

    • Mark111 /.\ August 27, 2015

      She’s mixed.

      • RihYonce August 27, 2015

        Black is still black tho, Rihanna & Beyoncé are both mixed with different things but at the end of the day they are BLACK

      • MUSICHEAD August 27, 2015

        She’s black in a police line up!

      • Mark111 /.\ August 28, 2015

        Bey and Rih are light skin, parents are both black. I know Tina may be mixed and so is Rihanna’s dad, but there’s black. Tin mother is white.
        I’m sick of when people say BLACk, they refer to mixed people. Making actual black girls feel like the “other”.

      • JDE August 28, 2015

        What? Who actually looks at obviously black girls and thinks “other?” That’s stupid. If anyone is ever made out to be some kind of alternate or “other,” it’s girls like this, simply because they are lighter skinned and people want to ignorantly question what they are or critique (lessen, or invalidate) their “level” of blackness when they’re included…often in an underhanded way to separate them so that they can be put on a higher plane than the “average” black girl. Just like you just did when you decided it was necessary to point her being “mixed” after someone remarked that it would be nice to see another black girl in the arena. You’re not slick. As usual, you are part of the problem.

  14. @JanetCIARA_ August 27, 2015

    She’s trying Ciara’s formula by shunning RnB bangers to delve into the PPP world…. We see how that worked for Ci, I wish her the best and hope she don’t lose her way trying to be too different.

    I Just want artists to stay true to themselves and stop doing it for the racist charts.

    • @JanetCIARA_ August 27, 2015

      POP* world

    • RihYonce August 27, 2015

      Ciara had major success with urban music but she wanted to be dumb and still go with pop which is why she flopped she should’ve kept working with Mike will

    • Lake Erie August 27, 2015

      That’s why I said I won’t say too much YET and I wish her the best lol. AND YES! If you like hip hip and r&b ,then do that! If you like pop, then hell, do that.

  15. BGKC ???????? August 27, 2015

    I’m here for it! So excited for her!

    • Slay_Hive August 27, 2015

      So that wasn’t you starting all that mess?? I see the avi difference smh

      • What now August 27, 2015

        Nah dat iz him. Its 3 differ names… two of da names with this cropped Beyoncè selfie and da other one dat other Beyoncè pic. He’s a troll.

      • BGKC ???????? August 28, 2015


  16. Mark111 /.\ August 27, 2015

    It’s hard because the urban songs been her only hits, yet the worst songs on her album. I’m afraid that 2 On popped off because of the beat itself, just like Omarion.
    She’s going to have to cater to her core, yet please raido, so a few pop singles and the rest she be her sound, because her sound is such a breath of fresh air to me.

    • #TeamTinashe Stan August 27, 2015

      Ok no need to bury “2 On” it’s a great song and although she never started with that kind of sound before it still remains true to her as her work before that always had explicit and daring lyrics. It’s beacuase it’s her most popular song ppl say that.

      • Mark111 /.\ August 27, 2015

        I’ll have to disagree. 2 On was basic and was just the “now” beat with soft vocals on top, pretty much what Ciara been doing, nothing new. I like All Hands, but 2 On was basic, yes it’s her biggest hit so far, but she drug it out way 2 long. Even the lyrics was basic, very Goodies/Turning Me On. She’s more than that and YOU know that.

  17. Rated R August 27, 2015

    Tinashe let’s not get lost . I had fear this would happen because of the label she’s signed to . Just be you is all I can say but this sounds a bit risky . But she may give the world that r&b and pop infusion record that everyone is looking for .

  18. What now August 27, 2015

    Good luck Tink Tink. I think she’ll be mainstream by ha 3rd album n a Iconicanna Pon De Replay 2 Umbrella slayage teas.

    • BGKC ???????? August 28, 2015

      I agree.

  19. Molly August 27, 2015

    Why Ciaras name is being brought up IDK.. stop trying to make Ciara and Tinashe stans beef like OMG its tired I genuinely love Tinashes MUSIC.

    • BGKC ???????? August 28, 2015

      You spelled Beyoncé wrong, Methusala

      • Molly August 28, 2015

        Excuse me? girl no

  20. Molly August 27, 2015

    Im sick of you messy ass fagggs…. CIARA AND TINASHE are both AMAZING.

  21. Molly August 27, 2015

    “I’m afraid that 2 On popped off because of the beat itself, just like Omarion.”


    Mark baby no.. 2 on was an amazing urban track everyone was singing it. Omarions song blew up thanks to Jhene and Chris.

  22. BeyRihLiyah August 27, 2015

    Lmaoooooo this girl is a flip flopping biitch her only hit was urban and her debut was urban so now she want to be pop lmaooo little do she know alot of these pop acts are flopping just like her

    • Molly August 28, 2015

      give her a damn chance ugfffgtffgd

    • BGKC ???????? August 28, 2015

      But why are YOU so bothered.

      • Molly August 28, 2015

        Beyrihliyah needs to really give this woman a chance Smh

  23. Mark111 /.\ August 28, 2015

    I’m waiting on LMAO to name some songs that Ciara wrote for people other than Fanny and a Mya songs that she didn’t even use. You clowns say ish, yet never back them when asked.

    • Molly August 28, 2015

      Why are you such a hypocrite you claim to like ci yet you drag her?

      • BGKC ???????? August 28, 2015

        I claimed to like you too but then I saw how much ass you kissed, and how gullible you were. So I ran out of uses for you and started gathering your ass like a collegiate term paper. Who Mark stans for is HIS business, go find some and mind it.

      • Molly August 28, 2015

        @mark You’re full of shitt Mark you never address me you insult me.

        @BGKC Girl it is what it is boo

      • BGKC ???????? August 28, 2015

        He does have a point Molly, you stay running out of a post when ish gets real and that’s not even shade. You can’t stand on your own two feet and that’s why I don’t respect you.

        One thing I will say about Mark is that he’s at least consistent. You flip flop too much sis. It’s nothing but love over here but lets just be honest, let’s just be real

      • Molly August 28, 2015

        All I do is stand on my own too feet.. I don’t ask no bitchh for helpp. And you don’t have to respect me sis…

  24. Molly August 28, 2015

    The only reason I ever came for Tinashe is because of the beef me and @TeamTinashe had but im so over it. Great things are going to happen for this girl yall need to show love and support. Especially you Beyrihliyah and JanetCiara let the beef go and enjoy the music.

  25. Molly August 28, 2015

    Wait so wtf is going on with BGKC and Slayonce? ummmmm

    • BGKC ???????? August 28, 2015

      The same thing that went wrong with What Now during it’s surgery ????

      • Molly August 28, 2015

        On some real shitt why are you so angry?

    • BGKC ???????? August 28, 2015

      Im really not, I just be bored so I start random s*** but my trolling days are over. The kiiiiiiwas fun for a minute but now I’m ready to go back to normal like when I first started on TGJ. I was going through my X-Tine ungrateful diiiirty era, I’m on my Mariah Emancipation Humble teas now

      • BGKC ???????? August 28, 2015


      • Molly August 28, 2015

        Hmmmm… well I hope so cause you been causing so much unnecessary drama. And tbh I didn’t think you’d hate me so much over a question i asked you in dms…

      • BGKC ???????? August 28, 2015

        It really wasn’t unnecessary, I was hired by Sam to start random ish with all y’all for extra clicks and page views so they would get paid and drive traffic to the website. The whole beef with Annalise is fabricated, I had to start something with someone to make it look like there was a problem and I hate that because itll never be the same between us but his is what I was paid to do.

        I feel bad that I trolled the Hive and the Navy and the CiSquad but not that my contract is over, everything will be cool. Now remember, unless you see a bee and honeycomb in my name, then it’s NOT me, it’s someone trolling as me.

      • Molly August 28, 2015

        Looool stoooop!!!!!!!!!!!!!!! I refuse to believe this

    • BGKC ???????? August 28, 2015

      Suuuuuss, I’m SO serious. The whole Twitter beef? FABRICATED. I had to make this ish look as real as possible, and systematically turn everyone against me, starting with going from the Navy to Hive. I couldn’t look like JUST a normal troll, I had to make y’all think this ish was REAL. Once again, it’s what I was paid to do (only $50 USD but hey, it’s gas money)

      Now I’m about to spill some realllly deadly tea, so pay attention.

  26. BGKC ???????? August 28, 2015

    There’s so much undercover ish going on with TGJ behind the scenes that y’all don’t know about. Like, y’all really don’t know half of the half of the half.

  27. BGKC ???????? August 28, 2015

    1.)I can’t say a lot but I will say THIS much. Most of the gravatarless trolls you see on here, are system generated spammers via an external third-party service that TGJ uses to make those with avi’s on this website think that more people visit the website than they actually do. That’s why 95% of them never respond or come back.

    2.) Put two and two together, the constant Beyoncé and Rih post, why do you think they post them? Because they know that there will be Stan wars and in conjunction with this buggy ad-driven system, that automatically leads you to another page (whether you click or not) will GET. THEM. A. COIN.

    3.) I’m just the first one to say something because I feel bad how this site has turned into a mess because of me.

  28. cocobutta August 28, 2015

    Wrong mooooooove Tinashe!!!!

    That sound must be kept!!
    However I know she has alternative sounds. The only thing is that if she going to dominantly steer another route she got to have singles that are stronger.

    Most her “urban” sounds had single potential unlike the other songs.

    Pretend was the stalling single when we all called for All Hands On Deck to be 2nd. If that was 2nd single it would have done much better and gave her momentum

    • BGKC ???????? August 28, 2015

      *sings “Don’t Take It Personal”* Just messing with you boo! I’m bumping “So Gone” right now and that is my joiiiint

      • cocobutta August 28, 2015

        “Silly of me, devoted so much timeeee” on TGJ @BGKC lol ????

        Hope you sanging along.

    • BGKC ???????? August 28, 2015

      Shaaaaaaadde LMFAO

  29. What now August 28, 2015

    KIIIII Rihbody just admitted 2 selling hiz soul and forgetting hiz morals 4 50 dollars.

    • BGKC ???????? August 28, 2015

      It is what it is babydoll and sorry for coming for you but a bish needed her has money.

  30. StrawberryMuffin24 August 28, 2015

    YASSSS I CAN’T WAIT FOR THIS NEW ALBUM ALL HER MUSIC IS DOPE!Tinashe has it all she can sing,dance.write and produce and she hella smart and understands the music business including a great personality to go with it!

    I don’t think she will stop doing urban music she will still have a lil urban sound but i will love anything she puts out she makes good music!

  31. Neliahah August 28, 2015

    Adele is coming back in november, no neck tennis shoe wont stand a chance. She was only a one hit wonder anyways, no hit since 2on. She came & she went & now she wanna “leave” the urban sound cuz she didnt blow up like she thought she would be. Even Tori Kelly’s first album got more recognition than hers, tori is getting invited to the vma’s while tennis shoe is home

  32. StrawberryMuffin24 August 28, 2015

    You sound mad bish have several seats! Queen Tinashe bringing that heat with this new album she has everything it takes to be a star that it factor she’s got it all!

    I love all her Mixtapes and her Debut album was the best Female album in 2015!

  33. StrawberryMuffin24 August 28, 2015

    Aquarius best album in 2014! I have no doubt her New album will be the best Female album for 2015 and 2016! Tinashe understands music and what good music is!

  34. Bruno September 3, 2015

    Her new single called “Party Favors” is being released next week. It was produced by Boi1da who is def not known for Pop Music.

    Dr. Luke has made plenty of mainstream beats that lean Urban: Robin Thicke’s “Give It 2 U”, Katy Perry’s “Dark Horse”.

    Max Martin has crafter over 20 #1 hit singles since his Baby One More Time success with Britney. Also, Tinashe is a huge Britney stan. Her first solo song sampled Britney’s “Blur” which was produced by Danja.

    I think the word Mainstream shouldn’t be so closely associated with Sell Out. She will probably be making more radio-friendly songs that flex her writing skills. But she’s a real artist. She still writes. She still creates.

    Finally, she has a very R&B sounding track with Chris Brown. And her duet with Drake supposedly was mastered and mixed for placement on this new album now due to people liking it on tour.

    She’ll be fine. If “Party Favors” comes out next week and sounds a pop-Ariana Grande type mess, then we can politely drag her.

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