Must Read: Albums Sold At Live Concerts Will Now Count Towards Chart Positions

Published: Thursday 24th Sep 2015 by David
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Does your favourite artist struggle to sell albums but soar when tasked with filling seats at live music venues?

If the answer to the question above is yes you’ll be pleased to learn that there’s good news on the horizon.



Billboard reports:

The Official Charts Company is embracing Lightning Live, a new system of collecting sales at live venues which the charts compiler says has been “road tested” over the past six months to ensure accurate sales are reported.

It’s a bonus for any artist who has set up a merch stand and sold recordings at their own shows and, according to the OCC, its means the weekly albums survey will now reflect “the widest range of formats and outlets” in its history.


Put simply, albums sold at live venues will now count towards chart positions.

OCC chief operating officer Omar Maskatiya explains:

The launch of Lightning Live follows approaches from both independent and major labels, who are increasingly using live events as a route to get their products to fans and new audiences.

We strive constantly to ensure that the Official Charts reflects and responds to consumer behavior and this move, following just a few months after the integration of streams, further underlines this strategy.

 

Very very very exciting news!

For years, artists who have struggled to shift units at retailers were forced to look on as the plug was pulled on album campaigns that put their careers (and budgets) into the red.

Fortunately, the OCC’s epic new plans will force tour-shy chart hopefuls to create stage-blazing live shows to pull in album sales they didn’t generate traditionally, and see the likes of the commercially potent Justin Timberlake and Beyonce use their tours to push them closer to numbers reached by the likes of Adele.

One needn’t look any further than the numbers of seats the aforementioned acts filled on their last tours to understand why this news is set to change the game for the better, and encourage the industry to invest in the creatives armed with the concepts and ideas that’ll convince music lovers to splash their cash on tickets and albums at live music venues.

Let’s hope it won’t be long before the U.S. follows suit.

Your thoughts?

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  1. KING-CALIO September 24, 2015

    This is not cool. First YouTube views now this? I honestly don’t think it’s fair. Sorry but not sorry.

    • BaddieBeyBey September 24, 2015

      How is it unfair? Like David said people are gonna have to step their live game up to sell albums now. That means no more flopping on stage with shitty performances. Hi rihanna.

      • 2 On 4 Tinashe September 24, 2015

        Oh you b****! Don’t worry about Rihanna, worry about why Beyonces wig is dustier than the shelf Katy reserved for her Grammys.

      • Prismania September 24, 2015

        A Tinashe stan talking about Grammys? A b**** shan’t and a b**** can’t! Where is AqWhereius on the charts today dear? Bubbling under the bubbling under im sure. Dont make me snatch your polyester wig like Natalie snatched your local fave on the charts. B****.

      • Iggy Longstocking September 24, 2015

        These Tinashe Stans have some nerve. Didn’t she just sell 17,000 first week compared to the half a million Queen Iggy sold? Reality check sister, your fav is a glorified flop with no edges and dance movers stiffer than Nicki’s ass after she plumps them with unsold copies of the Pinkprint.

      • nicko September 24, 2015

        *scratches head* Didnt it take A YEAR for igloo’s trash album to go gold vs 2 months for The Pinkprint? hasnt The Pinkprint outsold igloo’s album + re-release combined ? U igloo stans r delusional.

  2. PlaTinum September 24, 2015

    Maybe Iggy should restart that tour she had to cancel. #NoFans #Radiodealsbutnoalbumsales #Stillnotplatinum #Aquariusinstoresnow

  3. Anushka September 24, 2015

    Oh? Thought they were already being counted but I see no problem In that

  4. african music lover September 24, 2015

    LONG OVERDUE…..

  5. Taylor Sweeft September 24, 2015

    WHEN DOES THIS BEGIN?
    FOR TAYLOR TO GO #1 FOR 25TH WEEK STRAIGHT

  6. Queen Molly September 24, 2015

    I would of thought that it already counted

  7. ~The Arcade~ September 24, 2015

    This definitely great news for R&B artists.

  8. Liam September 24, 2015

    This is good news….especially for indie artist who actually sell albums on their gigs for some exposure on the charts

  9. What now September 24, 2015

    It’s actually stupid that it didn’t count already. Why would albums not sold @ the artist’s venue not count towards album sales? However, those who struggle 2 sell albums & tickets…

  10. Chile, leave my weave at the door and don’t steal it like those broke ass barb stans September 24, 2015

    Is music in that much of a tragic state? I’m sure those units really wouldn’t change the number of overall copies (physical) sold, but if it makes some people happy.

  11. al September 24, 2015

    Picture of K Mart than a video of Cbola TGJ ur killing me today #FlopThurs

  12. PeaceMaker September 24, 2015

    Nothing’s gonna change! The “Floppers” will flop harder and the “sellers” will sell even more

  13. Suicide Blonde September 24, 2015

    Everything to save artists of the embarrassment that are the low first week sales.

  14. JanStan September 24, 2015

    It is so stupid that this isn’t already the case. Albums being sold should count regardless of where they’re being sold. They count STREAMS when the person doesn’t even buy anything but don’t count an actual sale of an album because fans bought it at the concert? If anything those albums should get more points since the fan also saw their concert supporting that album. The charts have literally become a worthless measure these days.

  15. Casual-T September 24, 2015

    Makes perfect sense to do it now that the technology is in place to make it possible. In the grand scheme of things, I don’t think it will make a huge difference on the BB200, though.

  16. Theman September 24, 2015

    For artists that have tons of fans, this will work wonderfully. This is actually amazing. Great. It’s a legit album purchase. Fans will have another route to get the album. This will be great. Concerts are huge.

  17. Jay September 25, 2015

    Good. I’ve been saying this for years. Man Ciara def needs some help. Her promo, current music and team is so stuck in 2005. Smh. Anyway, good for the older artist too. Older acts fans are not into social media promo, and urban shows now gone it is hard for audiences to know about their fav music release dates. Just look at older legends followers vs new kids. However, Ciara baffles me having only 7 mill followers on ig while people that came out after her have Paid her dust overall. Rih, Nicki, ect..told yall Ciara struggled to even go gold on a single every 2 or 3 yrs. what label is going to keep spending money on her? You at least want to multi platinum single…but nooo she refuses to work with the producers and writers from her only 2 certifed albums..although Future is wack…read in between the lines to what he says about her smh..

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