Keyshia Cole is back!
Following the soft commercial release that was ‘Point of no Return‘ the independent woman swings back into action with her new buzz track ‘Don’t Waste My Time.’
Why buzz track? ‘Time’ leads the way for the first official single that will drop to support her seventh studio album which will mark her first as an independent artist.
Ready to give it a spin?
Spend ‘Time’ with Ms. Cole below…
Not bad…not bad at all.
However, we’d say Keyshia shines brightest when telling layered stories on R&B numbers that do more to showcase her vocals and depth as an artist.
As she ventures into label-less territory the pressure is on Cole to deliver an album that connects with the masses critically if not commercially which is why we can’t wait to hear what its lead single serves up.
In a recent interview the star shared she hopes to take her sound to upbeat territory and we’d love to see do just that by placing heartfelt lyrics and infectious melodies over production that takes her sound to higher ground by fusing R&B with Contemporary Hip-Hop, Jazz and Neo-Soul.
If not, another club-driven album will see her push her fanbase even further into the arms of K. Michelle and Tamar Braxton.
Fortunately, ‘Time’ is a slow but necessary step in the right direction.