Early this morning Rihanna revealed the title and cover of her long-awaited new album, ‘Anti.’
Yet, in the absence of more details, many were left wondering what exactly the model meant by the name.
Well, if the latest critique levelled her way has any validity, she may as well have titled the the set “anti…originality.”
See what we mean below…
The 27-year-old has made no secret of her desire to become an artiste this go round, cultivating a narrative that she’s been “taking her time” so as to “perfect” what she wants to be a “classic” album and era.
Clearly, it’s a
gimmick motive she wanted to relay with the LP’s cover too.
Designed by Roy Nachum, she explained at last night’s artwork unveiling that she was “inspired” by work of his presented to her by her team.
As is often the case in showbiz, “inspired” has many readings. And while buzz is beginning to build about the star’s understanding of the term, we’ll leave you to make your own interpretation.
The pic below was uploaded by Nachum almost eight months ago. Check it out in comparison to the Rih’s cover:
On the one hand, there really is a limited level to which Rih can be roasted as Nachum is responsible for both works.
However, what this does do is further re-affirm the fundamental problem with Ms. Fenty trying to re-brand as some kind of deep pensive creative.
The concept just doesn’t work for a multitude of reasons.
For one, innovators are supposed to come up with original ideas that advance the culture. Not recycle, slap on a cheap Instagram filter, and hope no one notices.
What’s more, nothing musically nor visually from ‘Anti’ feels cohesive. Since the onset, it comes across as Rihanna doing what Rihanna thinks will make her look edgy. Or worst still what Kanye (the project’s executive producer) thinks will earn her cool points. This cover fiasco included.
Being the fair and unbiased site we are, we’ll hold to see more before casting full judgement. But, at this point, and it almost pains us to say, we think we prefer the Rihanna who gladly sung what was put it front her, changed her wigs like her panties, let her team do their jobs, and earned the rewards accordingly. At least she knew where she was going.
The success of rivals and poor reception of new material seems to have the current incarnation of the Bajan sensation all sorts of lost.