Janet Jackson Label Reveal Three-Year Plan For ‘Unbreakable’

Published: Monday 12th Oct 2015 by Sam
Document19

Janet Jackson has ample cause to jubilate after comeback album ‘Unbreakable’ opened atop of the Billboard 200 this week.

The good news doesn’t stop there for the singer’s supporters, because BMG (the home of Jackson’s newly launched label Rhythm Nation) have revealed that they have a long-term, multi-tier commitment to the project.

Details below…

Confirmation came courtesy of BMG exec Jon Cohen in a new interview with Hits Daily Double. Check out excerpts below…

How did this partnership happen? Who signed it, and how did the story begin?
About a year and a half ago, Zach Katz, our Chief Creative Officer, met with several producers who have worked with Janet and told them about the new way BMG was doing business. Janet was intrigued by the model and she was intrigued by Zach’s creative force, so she came in and met with the executives and Hartwig. She really liked the vibe; she felt that this could be a home for Rhythm Nation and that we could do a really good job for her.

This Janet album has a more mature vibe, and she’s back with Jimmy Jam and Terry Lewis, who are the original architects of her sound. What did she want to accomplish with this release?
I think Janet’s goal—and again, she’s a mega-superstar—was to make uncompromising music, to do so in 2015 and put out what is just an incredible body of work and not be so focused on, “Hey, you’ve got to be at Pop radio immediately. You have to be here. You have to be there.” Of course, everyone at BMG wants to be #1 and is always striving for that, but what she really wanted was a team that wasn’t committed to something for weeks one, two and three; She wanted a team for the next 18 months to two and three years. And we have a three-year plan with Janet. It’s not just about this record, and the plan goes well beyond music. Bertelsmann is a hugely diversified company, from books to media, and we’ve been talking since the get-go about multiple initiatives with Team Janet. So she wanted someone who was not going to look at this in the short-term, but really look at what Janet Jackson is in 2015, 2016, 2017, and how she wants to express herself. And she wanted a company with a broad enough canvas to paint that picture.

Part of that, I would imagine, is the tour, which is doing great. Can you talk a little about that?
The touring is all Janet; we do the recorded music with her, but we’re wholly vested in how well it does. Live Nation and WME have been absolutely blown away. They’re on their third leg already, and sales into next May and June of next year are already staggering.

And her Missy Elliott collaboration is your next single, right?
She has “Burn It Up” coming with Missy Elliot, an amazing club burner and all-around great song. We’ll do the same thing—surround it at radio where it’s suitable. We’ll also work “Unbreakable” back to Urban AC and anticipate that’ll be at the top, so radio is obviously one component. Janet has been a megastar and has more #1s than I can count; radio is obviously still a component, but in 2015 it’s not all about that, so the three-year plan is about multimedia, different specials, initiatives and projects, none of which I can talk about yet.

Are there any special things coming up that you can discuss?
Janet turned 49 this year, meaning she has a milestone birthday next year, so there’s a big story to tell. I think there will be other things surrounding the tour itself, and the three-year-plus Janet plan will be all about Unbreakable, but I think it will also blossom into other things.

That certainly made for a riveting read.

Clearly, Janet and BMG have found in each other a sure-fit, which in itself makes the road ahead that much more exciting.

On so many occasions, campaigns have the proverbial plug pulled prematurely. So it’s awesome to see both Janet and her team committed to taking the long road.

Your thoughts?

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  1. Maudey October 12, 2015

    I am excited!!! The Queen is here to stay! Welcome back queen!!

    • Wilson October 12, 2015

      I love this new Janet. A lot of the other divas need to follow. We don’t need a 24-7 push. Just give us good music and allow us to enjoy your work.

      • truth(Janet is QWEEN, MaDINOSAUR is a flop! Deal!) October 12, 2015

        Amen

      • Credits October 12, 2015

        I love “all for you” Janet. That’s when I was excited for her!! And it was a huge time in Her career so when I recall being that excited for Janet, I think about how “no sleeep” did nothing to excite me this time around.

    • Mr. CEE October 12, 2015

      “The Queen is here to…SLAY”

    • Meka October 13, 2015

      Does this plan include a Video to Burning UP…which at this stage of the game should have been released already to keep the project on fire.

      ………………………crickets.

  2. IKNOWTHETRUTH October 12, 2015

    DO I SMELL A RETIREMENT AFTER THIS?

    • BeyRihLiyah October 12, 2015

      The only thing you smell is your mama rotten pûssy and your daddy’s smelly funky looose aśś

      • Anastasia Beaverhousen (aka T.I.T.S.) October 12, 2015

        Kii! #ReadIt

    • Dontazz October 12, 2015

      U could be right but she deserves it if she does.

  3. Jay October 12, 2015

    This is what I’m talking about!! Janet and her team have studied the game. I am blown away. Mark my word, you aint seen nothing yet. So brilliant.

  4. IKNOWTHETRUTH October 12, 2015

    MARIAH NEEDED THIS PLAN WITH HER LAST ALBUM SMH

    • Ticiethegreat October 12, 2015

      Mariah ain’t Janet. Janet is a Jackson and that says it all!

      • Anastasia Beaverhousen (aka T.I.T.S.) October 12, 2015

        Don’t start shading Mimi. His point was a valid one, but Mimi is that chick
        also..

      • truth(Janet is QWEEN, MaDINOSAUR is a flop! Deal!) October 12, 2015

        I agree wit t.i.t.s on this one. Mariah should have done it this way. Stop chasing trends and just make good music

  5. Betty October 12, 2015

    I think she’s going to do a documentary.

  6. Lake Erie October 12, 2015

    Yes!!! I am so excited! So glad to know that for the next 3 years, I can expect to probably see and hear Janet. I cant wait to see what she has in store for the next few years. I pray a movie or two is something I can also look forward to. Miss seeing her on the big screen.

    .
    Go Janet!!!! Girl knows how to deliver!

    • Janatic October 12, 2015

      Me too Erie!

  7. Slay_Hive October 12, 2015

    ????????????????….Bey where is your dam album??

    • MissJackson October 12, 2015

      Who cares? It’ll be crap just like the last few

      • DA BEYHIVE October 12, 2015

        You don’t believe that s*** yourself. Self titled slays Flopbreakable

    • shawn October 12, 2015

      in the garbage hopefully

  8. arfa October 12, 2015

    All labels say this. We’ll see what happens in 6 months time

    • Career Ender October 12, 2015

      you are being generous
      .
      I’m giving this ugly jigsaw puppet 3 weeks to exit BB200
      .
      then it will bw back to being a muslim housewife in black ninja clothes

    • shawn October 12, 2015

      BMG is not a label dumbass.

  9. Anastasia Beaverhousen (aka T.I.T.S.) October 12, 2015

    This is awesome! Multimedia applications to the promo for this project over a long period of time!!

    Wow her team is working this right..

    I can’t wait to see what’s to come!

    #UNBREAKABLE

    • Career Ender October 12, 2015

      when October ends so is her barely-alive career going back to hibernation
      .
      and you and the rest of her jigsaw puppets will vanish too

      • Anastasia Beaverhousen (aka T.I.T.S.) October 12, 2015

        Bittch make like Jessie Jackson and keep hope alive.

        My fave is still here after 40 years achieving #1 albums and sold out tours.

        We are not going anywhere and neither is she.

        This is not about the BB charts, this is about selling the project over a course of time in different mediums.

        I don’t know why I bother. You dumbass ghetto mites only understand Popeye’s chicken twirking and hating on your faves fave.

        You are so dumb..

      • Career Ender October 12, 2015

        keep that muthafaken paragraph expanding for Jigsaw’s cerification gods
        .
        only if that anger can help sustain Jigsaw’s album on BB200
        .
        awwwwwww seethe hoodrat seethe!!!!!!!

      • Anastasia Beaverhousen (aka T.I.T.S.) October 12, 2015

        I’ll keep the paragraph of knowledge, as long as you keep your uncle’s d**** in your mouth, back at your mud hut in Ghana and leave this post.. 😉

      • Janatic October 12, 2015

        Mud hut in Ghana??!!! LMAOOOOOOOOO! Go INN!!!

  10. CT October 12, 2015

    I’m listening to Dammn baby as I read this article.

    • Career Ender October 12, 2015

      and we should care because?
      .
      exactly, exit -> , fvcking stupid gravatarless nobody

  11. Career Ender October 12, 2015

    sam and the rest of the muslim jigsaw puppets, I am getting irritated now
    .
    she’s set for position #180 on BB200 when charts are updated
    .
    that 3 year plan is lasting 3 days then it’s back to cooking Halaal meals for her for the next 7years
    .
    #bye

    • Shady81 October 12, 2015

      Look shut the f*** up @career ender you just mad that you and your fave can’t be as smart as Janet. Anyways she gon continue to be a boss b**** and your hate for her only make her greater not just greater but invincible.
      Now bumps Michael’s Why you wanna trip on me
      #StopTripping.

      • Career Ender October 12, 2015

        not even a Mecca stampede sacrifice has helped this anciet whispering mut faced muslim be ‘great’ on BB200
        .
        the hóe is scrapping the bottom of everything this era

      • Shady81 October 12, 2015

        @career do us all a favor and find a bottle of pills not prescribed for you but for someone else and go choke on all them b****** and die.
        #KnowOneWillMissYouBitch!

  12. BeyRihLiyah October 12, 2015

    Janet is from an era where artist actually promoted their albums for a year or even 2 years artist in this era promote their album for like 2 months and then they move on to a new era Janet and her team is SMART

    • truth(Janet is QWEEN, MaDINOSAUR is a flop! Deal!) October 12, 2015

      Biitch i dont like i and u KNOW IT…but gooowrl u spoke the GODS HONEST TRUTH!!!! Today they really only promote for about a mth or til it falls out the top 10.

  13. Anastasia Beaverhousen (aka T.I.T.S.) October 12, 2015

    I hope that as Grace Jones called her ‘Doris’ finds her own identity and stops playing dress up.

    I pray her next albums has some depth and some soul.

    I like Doris, but she has had only 2 albums that are great. Grow a discography sweetheart. 🙂

    • MissJackson October 12, 2015

      Oop.

  14. MissJackson October 12, 2015

    ANTYWAAAAY…..
    I am so f****** proud of Janet. She is a businesswoman before anything and we will be seeing so much more of her in the upcoming months. Don’t sleep 😉

  15. Career Ender October 12, 2015

    I have a suggestion
    .
    can her hubby couple this 2010s decade lacklustre album with HALAAL food items and help a struggling bïtch scan silver atleast?

    • Anastasia Beaverhousen (aka T.I.T.S.) October 12, 2015

      I have a better suggestion.. when your dad and uncles are done using that loose puss of yours have them drown you in the toilet..

      • truth(Janet is QWEEN, MaDINOSAUR is a flop! Deal!) October 12, 2015

        Tead biitch read!! Yaaassssz drag these hoez!!

  16. DA BEYHIVE October 12, 2015

    Unbreakable is a certified flop. She won’t even do Ariana Grande numbers

    • dw October 12, 2015

      Well the flop is #1

    • Anastasia Beaverhousen (aka T.I.T.S.) October 12, 2015

      But @Molly you said she wouldn’t even do Ciara #’s! You may insert your foot in your mouth!

      Just stap! Focus on the transition surgery for your dude..

    • shawn October 12, 2015

      YOU DUMB B****!!! ARIANA GRANDE CAN’T EVEN PULL ARIANA GRANDE NUMBERS!!! YOU ARE SO MUTHAFUCKIN STUPID!!!

  17. Casual-T October 12, 2015

    This plan doesn’t make sense to me. On the real, Janet could be selling huge right now and topping the pop charts like she used to, but she isn’t sure what a #1 record sounds like for her in 2015. Think back to When I Think of You, Miss You Much, or That’s The Way Love Goes. If either of those had been the lead single for Unbreakable, it would have been a huge hit. When you come out, you need to hit it hard to capitalize on the momentum you have. At any rate, I hope her strategy works.

    • DA BEYHIVE October 12, 2015

      She’s old and tired who cares

      • dw October 12, 2015

        The ppl who made her #1

    • truth(Janet is QWEEN, MaDINOSAUR is a flop! Deal!) October 12, 2015

      Honey BOTH of yall can kiss my ass

  18. Sandra October 12, 2015

    Good luck with that, Janet, haha 🙂 Let’s wait and see how well the album does first please

    • truth(Janet is QWEEN, MaDINOSAUR is a flop! Deal!) October 12, 2015

      Go bathe ho

  19. Sitaia Taukiuvea October 12, 2015

    Some of y’all just seething at this post cause it shows that what y’all sheep have been brainwashed into thinking is the definition of success is being REDEFINED by MOTHA. Yall use to being bombarded to the Gods by media and hype and your faves force feeding themselves into your conscienceness whether u want them there or not. Then Janet comes along and slays to the heavens with total disregard for playing the sheep game and makes a SINGLE TV appearance to accept an award where she didn’t even perform.

    • BLACKOUT TBH October 12, 2015

      Dass how ya burn’em up-ah!

    • AnnaliseKeatingsNewWig October 12, 2015

      YELLLLLIN!!!!! ???????????????? Y did you change your name and decline the slavi’s contract????????? demonic kumeating d***, you have permission to come back to this post when your pum pum regains its elasticity and when hœhanna drops her chronically delayed flop album. Stupid piece of bîtch, I got your dog collar right here for you beaux beaux because I OWN ya ass. Get yo team to help you out ????????
      ____
      The real kii is that when you were trying to fit in with the hive and you thought we disliked Janet, you used to talk shîit about her. Now you’re switching opinions?! Climb back up markeisha’s wide ass because you are a useless excuse of an animal
      __
      *michelle voice* ‘gurrrl change your ways, right now, today… Stop hatin me.. Baby find your own identity

      • AnnaliseKeatingsNewWig October 12, 2015

        Gæyvid Ass-antè!!!! ???????????????????? u and me are going to fall out! Stop moderating my comments!

  20. Royalkev October 12, 2015

    This is the Janet that I love! She’s at her best when she’s spreading her work over a 2 year span in her eras. Janet’s all about evolving and where this project started will be totally different from where it ends up. Unbreakable’s a quality album and it deserves a unique, well thought-out careful plan. I just hope to see videos for my favorite songs: BIU, Dammn Baby, Night and 2 B Loved!

  21. BLACKOUT TBH October 12, 2015

    Got front-row tickets for me and my man to see her at the O2 in London next March. While the haters remain arguing over trivial bull, we shall be enjoying an iconic legend continue to open doors for younger black artists you all stan for. At the end of the day, none of your faves would be here if it weren’t for the likes of Janet so stay severely pressed. I’m sure I’ll see some of you at the show, stanning on the DL.

    • Jay October 12, 2015

      Janet has also inspired other races too. Britney Spears has stated numerous times, she was heavily inspired by Janet. From her singing style, choreography, marketing…because it truly was not Madonna as the media likes to paint it. Think New Edition and New Kids on The Block. These young black artist, want to copy Beyoncé. Smh

  22. #JACKIE October 12, 2015

    Why do I see Ciara’s name as usual? She runs this f****** site i swear. Y’all so pressed.

    • Anastasia Beaverhousen (aka T.I.T.S.) October 12, 2015

      Feel lucky about it, because the general public don’t talk about your Magic Mike fave..

  23. Taylor Tori Azalea October 12, 2015

    Atlaest he’s gay husband from the other continent is a billionare
    he will pay all the fees after this “LABEL” get’s it’s name dragged by this muppet

    • Taylor Tori Azalea October 12, 2015

      ….his

      • Anastasia Beaverhousen (aka T.I.T.S.) October 12, 2015

        Still salty that my fave has a billionaire HUSBAND and yours has a baby daddy..

        Get over it hoodrat.. Bye Moll !!

        Xoxo

  24. Shady81 October 12, 2015

    This is great I know everyone wanted her to promote via talk show circuit but to be honest The Jacksons are a different kind of promo factor (Michael and Janet) they usually do Press Conferences and MTV, Vh1, or any major outlet specials the word is Special even during Janet’s Rhythmn Nation 1814, Janet, and Velvet Rope Eras they catered Specials to her so yes she’s going back to her roots she might surprise use with a couple short and long form videos as well I can definitely see Lessons Learned mixed in with What About as a incredible long form video and After you fall as in incredible short form video, even Black Eagle mixed with Shoulda Known Better as another great long form video. Anyway this turns out weather she releases great meaningful music videos, a book including her style evolution during the past four decades of her entertainment career, Special with reunions etc it will all be great.

    • Shady81 October 12, 2015

      Wheather.

  25. SPUNKYPOOP October 12, 2015

    I love this idea. JANET is taking it back to the days where albums loved for 2 plus years..this album deserves it. I can’t wait to see what else she has in store for this era. I’m so excited and this is a great time to be a Janet stan. Let’s goo…teamJanet

  26. ka October 12, 2015

    I want a live show on HBO starring J COLE and Missy appering!!!

  27. dee October 12, 2015

    We need a second single with a hurry. No sleep has been put to the bed.

  28. eric October 12, 2015

    I’m curious about the logistics for stretching it out over 3 years. One thing I really like with this album though is the difference in how Jimmy & Terry produced Janet’s vocals. She’s a whole different artist on this album and it is a sound that I really love. I want Janet to get on TV and kick it up another notch, because I think a lot more people should be paying attention; this is not an era to miss.

    • r October 13, 2015

      Well she already book a whole world tour and the only single most people heard is r&b which is one of the smallest demo genre’s even in America. So imagine when the Pop and dance tracks hits. She owns the master and can sell them to many forms of media.

  29. Mario October 13, 2015

    Its so same some of you called janet old as this is a bad thing.Maybe you are 14 or something to say something like this.Janet is not old and if she is not 30 doesnt matter.She is very successful after 30 years in buissness.Do you know a lot of artists make no1 albums after 30 years.Believe me you are not. So if you like janet or not you have to know to respect artists and peoples carriers.I hope sometime in your life to accomplish things and then after 30 years of hard work ,ups and downs someone at 13 years old come and say to you that you are old and you dont deserve nothing.Myabe your old parents have to do little work with you.Lets beggin with the word RESPECT in your vocabulary…god shake people ,all these young fans of Riri and beyonce respect the artists and keep their very poor opinion for themselves.thank u

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