Well that didn’t take long.

A mere matter of hours after premiering new single ‘Used To Love You,’ Gwen Stefani has unveiled its accompanying video.

Directed by Sophie Muller, the visual – which is the first from the singer’s reworked third solo album – is sure to have folk talking.

Find out why below…

The lip-sync-less concept was ambitious, but one we’re not sure fully hits the mark it was aiming for.

In an era where video views ultimately help elevate songs on the chart, does this (in all its artsiness) have much replay value?

Your thoughts?