Puff Daddy has joined the likes of Beyonce, Justin Timberlake and Adele at Sony Music Entertainment.
Why?
His 90s inspired comeback of course!
Details below…
Puff has joined forces with L.A. Reid‘s Epic Records to pen the latest chapter in his career’s story by signing a deal which will see him release new Bad Boy Entertainment with help from the company.
Reid announced:
Sean ‘Diddy’ Combs aka Puff Daddy and I have been musical collaborators since the 1990s, when we both ran independent record labels. … Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He’s a true innovator and I could not be more excited to join forces once again.
The partnership makes Epic obliged to support the release of two new albums from the ‘Last Train to Paris’ provider with funds and expertise that will be allocated to their promotion, distribution and marketing.
He explains:
“I have known L.A. Reid since the very beginning and together we have enjoyed countless successes over our long friendship,” added Combs. “To now work with L.A. in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavors. To collaborate with L.A. Reid is to collaborate with the very best.
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