In news that will devastate Rita Ora‘s legions of loyal fans, the ‘Body On Me’ belter has revealed that her long-awaited new album has been bumped to 2016.
The Roc Nation set was finally due to descend in stores in November, after a lengthy journey to this point.
Indeed, who could forget the public fall-out with ex-boyfriend Calvin Harris; a break-up reports claim caused the scrapping of the first version of the project early last year.
Yet, any hope the album arriving this year were dashed last night when the 24-year-old revealed that she’s made the difficult decision to focus on her current judging role on ‘The X Factor.’
Speaking to the Standard, she said:
“I was wishing [the album] would come out this year, but realistically it’s not. Physically I wouldn’t be able to achieve the success I want with the (X Factor) contestants and the album, so I’m going to do it one at a time.”
Truth be told, we anticipated this – and it’s not rocket science as to why.
‘Body On Me’ – the first true single she’s attempted to work in both the US and UK – hasn’t caught on as planned; a fact we attribute solely to her inability to promote it as hard as needed in both markets simultaneously. The end result? Gaining little traction in either region.
Granted the delay is not a good look, the reality is that all albums – regardless of their final level of success – should be entitled to the “right” setup. One under-performing single was never going to grant a fair chance to sell its parent album. So, in that regard, Ora gets a marginal pass.
Moving forward, we imagine she’ll smartly use the X Factor to score another UK top 10 (with ‘Body’ or something else) and make a more measured attempt at a global single early next year, with the album to follow. At least we hope.
‘Ora,’ the singer’s UK-only debut, opened at #1 in 2012, birthed three chart-topping singles, and was certified Platinum a year later.