Last month, Janet Jackson made the music industry sit up and pay attention when her independently released comeback album – ‘Unbreakable’ – rocketed to the top of the charts.
The Queen of Pop earned praise for both the LP and its unconventional roll-out; the latter of which was defined by no interviews, the release of just one music video, and a unique tour-ticket/pre-order tie-in.
It seems Jackson will continue to embrace the unconventional as she pushes the project. For, beyond a smart “album-sold-at-arena” scheme (which has seen the LP consistently shift 10-15k a week), it’s been revealed that she’s teamed up with taxi giant…Uber.
The random, yet genius play is explained below…
— Janet Jackson (@JanetJackson) November 9, 2015
In today’s marketplace, especially as a seasoned diva, it’s of paramount importance to find new mediums to reach the masses. Hence, such strategies re-affirm that Team Janet understand the this and are committed to working the LP in a cool, out-of-the-box way.
Randomness: When ‘Unbreakable’ was believed to be titled ‘Conversations In A Cafe,’ we always thought it’d be neat for some kind of coffee shop campaign. Ala Starbucks‘ teaming with John Legend and Paul McCartney in previous years. Still not too late, aye?