Jay Z’s Tidal streaming service can count the likes of Beyonce, Coldplay, Usher, Madonna and Rihanna as just a few of its supporters.
So, keen to make the most of their A-list support, the mogul has called on them to share exclusive content with the platform to drive their respective fan bases to the service.
Today, he has succeeded in doing just that by joining forces by one of the world’s brightest stars to release an album many will agree has been hotly-anticipated.
Who the mystery artist behind the surprise release is?
Hint: Their “rain” is unlikely to ever let up.
It’s the artist currently known as Prince!
The star surprised the world with the LP ‘HITNRUN PHASE TWO’ on the platform minutes ago!
Packing exciting new material the album made its way to the world eleven years after he joined forces with Beyonce (one of TIDAL’s celebrity endorsers) to deliver a moving rendition of his classic number ‘Purple Rain‘ and her then one-year-old cut ‘Crazy In Love’
at the 46th annual Grammy Awards.
How his new LP compares to these jams?
Prince’s Pop LP dropped before the Grammy award winning force that is Rihanna is to release her new LP on the same platform.
A release date has never been set for the set but fans had been expecting it to reach retailers by the November of this year following the release of its buzz cuts ‘FourFiveSeconds’, ‘American Oxygen‘ and ‘Bitch Better Have My Money.’
It will mark her eighth studio album and her first since her departure from Def Jam where she moved over 10 million albums in the United States alone.