While some may be busy searching for the perfect gift, the most festive decorations, or the right Christmas tree, several artists are gearing up for their holiday album releases.
There are ample pros and cons to releasing during this time of year and after the jump we will discuss the most effective ways to capitalize on the 2015 holiday season…
Monica – ‘Code Red’ (December 18th)
Ms. Monica Brown has been pulling out the stops for all her new album, ‘Code Red.’ Commencing the campaign with multiple ‘Monica Pop Up Shops,’ the songbird mingled with her fans at DTLR stores across the US.
After revving up her supporters with an essentially free meet and greet experience, Mo further enticed fans with the announcement of her ‘Code Red Experience Tour.’ Her last live outing was with Trey Songz on the ‘Pain & Pleasure Tour’ in 2010, making this trek quite warranted.
With all roads leading toward December 18th, the Grammy award winner may want to strut forward with a 2nd leg of jaunt to promote the album post release. After all, live is where she shines best.
Chris Brown – Royalty (December 18th)
In what is becoming an almost annual occurrence, Chris Brown is set to release his 6th solo album on December 18th. Despite the fact that ‘Royalty’ will charge onto shelves in a matter of weeks, it did not stop C. Breezy from releasing his 35-song mixtape, ‘Before The Party,’ just last week.
With the public’s attention span for music is at an all time low, giving your audience essentially 3 albums worth of material, just a few weeks before you release your new project, is an “interesting” move to say the least. It will be intriguing to see how this will affect ‘Royalty’s’ album sales.
R. Kelly – The Buffet – (December 11th)
The King of R&B debut’s his 13th studio album, ‘The Buffet’ on December 11th.
With an All-Star lineup featuring the likes of Tinashe, Lil Wayne, Jeremih, Juicy J, and Ty Dolla $ign, Kelly comes out swinging with his new project. Interestingly enough, the promo campaign for this album has been quite lax. At this point in his career the R&B icon may be unconcerned with chart placement, but a brief lap of the talk show circuit wouldn’t hurt. Just saying.
Christina Milian – 4U (December 4th)
Wayne’s ex has kept herself busy between her E! reality show ‘Turned Up,’ and her role on ‘Grandfathered.’ Neither have stopped her accelerating with her new EP entitled, ‘4U.’ Boasting four tracks, the set features recent single ‘Do It’ (a duet with Weezy) and ‘Like Me,’ with Snoop Dogg.
Given her lengthy spell away from the charts, it’s questionable whether Ms. Milian can have a substantial comeback.. but one can dream. Including her.
Rihanna: Anti ?/?
Oh Rih Rih. This mess of an era that began in January 2015 seems to finally be taking fruition. With the announcement of the ‘Anti World Tour,’ here hopes that we will finally have #R8 in the near future. Instead of beating this inefficient era to death, here’s hoping that Anti brings the Pop princess here second #1 album.
Notable Holiday Releases:
Coldplay – A Head Full of Dreams (Dec. 4)
Rick Ross – Black Market (Dec. 4)
Babyface – Return of the Tender Lover (Dec. 4)
Sia – This Is Acting (January 29th 2016)
Tinashe – Joyride (January 2016)
With the Holidays in full effect, whose album will you be purchasing? Who will come out on top? Weigh in below.