After a lengthy hiatus from the spotlight, Fergie made a brief return to the charts in Summer 2014 with club jam ‘L.A Love (La La).’
If whetting appetites was the goal, the Black Eyed Peas diva delivered and then some; for, the song hit #27 on the Billboard Hot 100, #3 on the UK charts, and amassed 65 million video views on VEVO. All with respectable, yet minimal push.
The take-away point? Fergie-Ferg still has an audience.
And she’s gearing up to please her public..sooner thank folk might think.
The singer was in Paris over the weekend to shoot the cover and press materials for her long-awaited second solo album, due in March. [She] posed for photographers Mert Alas and Marcus Piggott in outfits by designers including Tom Ford, Gianvito Rossi, Rosamosario and Raf Simons.
Fergie was due to film a music video in Paris on Tuesday, also with Bianco, who previously worked with Madonna on the covers for her albums “Confessions on a Dance Floor,” “MDNA” and “Rebel Heart.” The “Fergalicious” singer is scheduled to travel to London later in the week to shoot another music video.
Well come through Stacy Ann!
Having seen so many chaotic campaigns crash and burn, one has got to love an act who does away with the hype machine, gets the work done, and serves up when ready. In 2016, minimalism seems to be the route to go – a memo Ms. Fergie has taken and run with.
She clearly still has selling-power and the ability to bake bops (‘L.A Love’ still goes hard), as such we’re eager to see what she’ll be pushing through with this go round.