Grammys 2016: Lady Gaga, Kendrick Lamar & More To Front Major Ad Campaign

Published: Thursday 14th Jan 2016 by Sam

Lady Gaga is wowing with her current winning streak.

December saw her named Billboard’s Woman of the Year, this month saw her nab a Golden Globe, and this morning morning she was nominated for an Oscar for Best Original Song.

Now, the ‘Applause’ generator has been revealed as one of an elite list of artists tapped to front a major advertising campaign for the 58th annual Grammy Awards.

Details below…

The much anticipated show, which Gaga has partnered with Intel to perform at, airs live from Los Angeles’ Staples Center on February 15th.

Today, the committee announced Gaga along with Kendrick Lamar, Bruno Mars, Sam Smith, Carrie Underwood, and The Weeknd as the feature artists of its new ‘Witness Greatness’ campaign.

Set for diffusion across TV, print, and social media, the hook is built around the unique allure of music’s biggest calendar night.

To drive home the epic nature of what awaits, the listed names will all appear on the outdoor billboards, wild postings and online advertisements.


Another day, another slay for Mother Monster.

This comeback campaign is progressing powerfully. Could new music be around the way? We hear so. Watch this space.

Your thoughts?

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  1. Keyshia January 14, 2016

    If beyonce isn’t there I’m not watching.

    • Mariah The Legend January 14, 2016

      ok. nobody wants to see that trash anyway stripping and lip syncing. nobody wants to see beyonce on TV or on movies hunny. YOU TRIED.

      • RihYonce January 14, 2016

        Please Beyoncé will outshine your fav if she’s performs at the Grammys and you know stop be a delusional hating ass bittch

      • RASHAD January 14, 2016

        Nobody wants to see Mariah cow shaped ass either! How you go from being a Billboard Queen to a Hallmark Chanel/Casino singer. The decline is all to real, more importantly calling Beyonce trash is so funny considering Mariah stay looking like a cheap p** in a blanket waearing forever 21 looking outfits while she should be shopping in Lane Bryant!


      • Mariah The Legend January 14, 2016

        LMFAOOOOO at the meltdowns. mariah is QUEEN and a LEGEND. beyonce is a thief and a lying lip syncing trash and you bitttches WILL DEAL!!!!

      • killian January 14, 2016

        No body wanna see an old milking cow moo on stage ..milked broad

    • Rihboy January 14, 2016

      People think the industry is still pro Beyoncé? ????? give it a rest guys she is slipping under the irrelevant map more and more these days. Stop while your ahead. All she going to do is feed you guys repetitive tour tease. And another half ass album.

      • What now January 14, 2016


      • RASHAD January 15, 2016

        What exactly is rihanna going to serve the public with her mythical/timeless/delayed album?

        What exactly is Rihanna going to serve the public differntly with her “ANTI-TALENT” tour?

        Is she going to sing better? No
        Is she going to dance better? No
        Peform with more passion? No

    • Pat January 15, 2016

      How is lady GaGa sucking off lately for all this?

  2. Mariah The Legend January 14, 2016

    gaga is winning. when will beyonce’s lip syncing flop asss? kiiii

    • RihYonce January 14, 2016

      Beyoncé hardly ever lip syncs so you tried it , either we know Beyoncé will vocally slay her on her worst day , stop it

      • Mariah The Legend January 14, 2016

        hardly? LMFAOOOOOOOO. hunny beyonce was lip syncing on the HBO on the run tour special which flopped. kiii. why must you defend a lip syncing thief trash? kiiii. at least you stan rihanna.

      • JOHNVIDAL January 14, 2016

        Beyonce has lipped way more than Gaga. But there´s no point in going there now. They both are in a pretty good place right now.

      • Rihboy January 14, 2016

        Please. It’s written in the books that she is an expert lip sync. Ok Rupaul knows! Must we forget her inaugural debut? I rather watch Ciara honestly attempt her nations life every voice and sing than witness a privileged fraud pull the wool over over her ding bat faves.

    • RASHAD January 14, 2016

      Must we post all those Lip syncing performances from Mariah Carey that is currently still available to watch on YouTube?

      • Mariah The Legend January 14, 2016

        who are you?

    • Ciah’s Turtle January 14, 2016

      she got 1 award for acting.. on TV. relax

    • RASHAD January 14, 2016

      When will Mariah get her vocals back?

    • Rihboy January 14, 2016

      I actually agree! Gags is winning with no surprise albums or top shop antics.

  3. RihYonce January 14, 2016

    I hope Beyoncé performs a new single at the Grammys after her superbowl performance, she would slay the night , but hopefully she attends

  4. iSpeakTruthNoFallacy January 14, 2016

    The fact alone that Gaga is performing without having any music of her own for over two years only speaks to her white privilege. This broad is completely washed up and her career has withered away like Donald Trump’s skin. Yet and still, the Grammy’s are helping her launch her come back. She looks good in that promo though… #TaylorIsMyWhiteBishNow #GoHomeRoger

    • Cough Cough January 14, 2016

      Girl, There are plenty of artists who have performed at the Grammys when they haven’t released music. Different tributes to people, eras, movies, themes or even a start off to a new companion ,whatever- but there have been plenty. When you have vocal versatility, TRUE TALENT and play instruments, you can perform whenever. But then again you’re using Taylor and Rihanna so I don’t think you really understand that.

      • iSpeakTruthNoFallacy January 14, 2016

        #DaFawk First an foremost, understand my statement. Yes, plenty of artists have performed different pieces, whether it be a tribute or another special performance; however, never before an artist has performed at the Grammy’s for the sole investment and benefit of an artist ‘s relaunch especially a hasbeen. Now, tell me what the f*ck Rihanna has to do with my sound analysis? You’re solely trying to incite some stan war.

    • JOHNVIDAL January 14, 2016

      Things like that have happened before. Not decades ago when grammys were more serious, but several times in the last few years yes. Oscars idem, she did a song for a film this year anyway, so she has the right to be nominated. Like @Cough Cough said, it is all a consequence of her incredible performance with The Sound of Music last year. Every serious critic and producer opened their eyes. Too bad it cannot happen to Rihanna and the likes, you need real talent 🙂

      • iSpeakTruthNoFallacy January 14, 2016

        The issue I have is the blatant push of a washed up artist. P L E N T Y of artist with an abundance of talent have came and gone without the push of the resurgence of a career. My argument is that they wouldn’t do that for any other artist, as they sure damn well didn’t do the same for Whitney during her comeback. Now when it comes to Rihanna, my baby girl is going to shine no matter what. E V E R Y O N E is waiting for that album.

  5. RASHAD January 14, 2016

    I think Gaga will have a decent come back. I think she will be more refined and closer to back to the real Stefani but with a little flair! Good luck to you Gaga!

  6. Music all the way January 14, 2016

    For someone who hasnt released music in two years, the bit©h sure as hell has been everywhere… Relaunch and rebrand yourself Gaga,,,

  7. JOHNVIDAL January 14, 2016

    She deserves it! It´s been an brilliant year for her since her performance at the oscars.
    Talent always prevails guys 🙂

    • DC3STAN January 14, 2016

      The GP is not checking for Gaga sis just shut up.

      • JOHNVIDAL January 14, 2016

        So? We are talking about people who like talent and know how to recognize it. Slaying critical acclaim wise. We are not talking about the brainwashed general public from today that supports the awful mainstream charts we have now.

      • JanStan January 14, 2016

        What a stupid comment. And their checking for DC?

  8. BeyKnowlesBest January 14, 2016

    Gaga is lowkey killing the girls with golden glob/Oscar noms if she wins an Oscar she’s going down in history

    • JanStan January 14, 2016

      Not to mention the Grammy she’s nominated for. She’s definitely building a legacy for herself.

  9. JanStan January 14, 2016

    Gaga got u haters pressed to the gods. She’s snatching up more critical acclaim in 12 months than your faves will see in their life. Have several seats and seethe bishes and appreciate what greatness REALLY looks like.

  10. Keyshia January 14, 2016

    I like gaga she’s funny looking but i like her. However, idk what she’s on musically so I’m sticking with beyonce.
    The only b**** who slays award shows and keeps me watching so like i said if beyonce isnt there I’m not watching.

  11. #JACKIE January 14, 2016

    Gaga b**** you better SIT in that pic yaaaaaassss!!

  12. mary January 14, 2016

    At least they have at least one rapper.
    Good luck to Kdot!!!
    Can we get some more RNB news on here though???

  13. What now January 14, 2016

    I c u Gaga. I c u.

  14. Barb-wire January 15, 2016

    Girl, GaGa who? They should’ve put Nicki or Cole.

  15. King B January 15, 2016

    All of sudden you forgot all her gimmicks for Artpop. Atleast Beyoncé release w/o wasting so much money for promotion.
    . Who is the one that dress like a clown?
    . Who is the one that got naked at VMA ( Bra and panties only)
    . Who is the one that got vomitted on?
    Last but not least, Beyoncé doesn’t have to dress like a clown for attention. Only s***, with class.

  16. Christina Aguilera January 15, 2016

    Samantha must block gaga from wining that oscar

  17. Jarne January 15, 2016

    Why are u all so negative every time? Come on guys, there’s already so much hate everywhere..

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