Lady Gaga is wowing with her current winning streak.
Now, the ‘Applause’ generator has been revealed as one of an elite list of artists tapped to front a major advertising campaign for the 58th annual Grammy Awards.
The much anticipated show, which Gaga has partnered with Intel to perform at, airs live from Los Angeles’ Staples Center on February 15th.
Today, the committee announced Gaga along with Kendrick Lamar, Bruno Mars, Sam Smith, Carrie Underwood, and The Weeknd as the feature artists of its new ‘Witness Greatness’ campaign.
Set for diffusion across TV, print, and social media, the hook is built around the unique allure of music’s biggest calendar night.
To drive home the epic nature of what awaits, the listed names will all appear on the outdoor billboards, wild postings and online advertisements.
Another day, another slay for Mother Monster.
This comeback campaign is progressing powerfully. Could new music be around the way? We hear so. Watch this space.