Following her split from Jimmy Iovine‘s Interscope Iggy Azalea made her way to the U.K. and signed with Universal’s EMI.
There, with the help of the label’s expertise, the rapper kicked off her career in the market with the well-received cut ‘Work’ which would lay the foundations for the her first U.S. hit ‘Fancy.’
Alas, today has seen her reveal that she is deeply annoyed by the label and plans to part ways with them.
Full story below…
Def Jam stands as her U.S. label and she now intends to burn bridges with EMI so that the American label can take full control of her career.
Why?
She claims they were unimpressed by her latest buzz cut ‘A Zillion.’
Peep her announcement below…
I felt like it was dope so, whatever. Ted Cockle doesn’t wanna see me shine. What can I say?
I could say ALOT – but I’ll keep it mildly professional. Just wanted to let some of you guys asking know what’s happening. I’m trying to switch to just Def Jam but cockle is making it hard. They expect me to find a Pop star to wack onto a radio friendly song with me rapping the verses. thats what THEY want.
Let’s hope Iggy finds the answer to her problem soon, as it would be a shame to see her fall out with the team we assume developed the formula she now seems keen to run from.
Though we respect her efforts to deliver something more experimental with ‘Digital Distortion‘ it’s important that Azalea remembers that she doesn’t really have the skills to carry a hit song alone which is probably why EMI is so keen to stick to the script that spawned ‘Fancy’ and the underrated jam that is ‘Black Widow.’
The only way we can Azalea ever nabbing a radio hit without a featured performer owning the hook would be developed a rap-sung vocal style (see Eve‘s ‘Who’s That Girl‘ hook) and perform the choruses on her songs herself.
Keep it locked on TGJ for more on this developing report.