Is it finally time for Rihanna‘s big reveal?
The Bajan model with a mic has been notable with her silence, but it appears there’s finally a method to the madness that has been her ‘ANTI’ album campaign.
For a fresh report has gone on record to reveal the release plan for the project’s (fourth) lead single.
The radio world is buzzing with feverish anticipation over an as-yet-untitled and unidentified superstar track that’s set for release tomorrow.
We’re gonna venture a guess that this is the new single from Rihanna featuring Drake, considering that savvy fans spotted a major video shoot happening overnight at L.A.’s Eagle Rock Plaza just a few weeks ago.
Word is iHeart and CBS are all in from the top down and planning to go big tomorrow. We also understand iHeart has saved a slot for hourly play across its Top 40 and Rhythm properties.
Sources tell us the secrecy is so extreme around this that PDs were told by the label they would not be told the title OR artist until 15 minutes before delivery of the song—which drops at 8am EST tomorrow.
Does the official ‘ANTI’ clean-up campaign really commence tomorrow? Keep it all the way locked on That Grape Juice to find out!