Rihanna‘s 8th album is living up to its title in so many ways.

In addition to being anti-traditional campaign, anti-critical acclaim, and anti-charting, the set – in its own way – is proving itself to be anti-failure.  That’s right, in the messiness of the “campaign” that is accompanying her latest project, Ri is still finding creative ways to “win.”

After a “surprise” unveiling Wednesday night on Tidal, the album was available for full streaming and eventually gifted to fans for free.  In less than 24 hours, not only has its lead single, ‘Work,’ worked its way to the top of iTunes charts, but its parent album has amassed an impressive number of downloads and streams.

See the figures below:

According to Tidal (courtesy of EW):

Since debuting around 9:45 p.m. ET, the album has been streamed over 13 million times in [less than] 14 hours, Tidal confirmed .

Anti was also downloaded more than 1 million times in 14 hours, according to Tidal, after Rihanna tweeted a promo code for fans to download the album for free. The offer has since expired but Anti is available to purchase on the streaming site.”

Reports have it Tidal has also confirmed ‘Work,’ featuring Drake, and “Kiss It Better” as the project’s most streamed songs.

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