Beyonce’s ‘Formation‘ is making moves and moving mountains in the unlikeliest of places.
Cited as one of the reasons MSNBC fell out with the formidable force that is Melissa Harris-Perry, the jam is also to thank for the incredibly high commercial wave Red Lobster is currently riding on.
How? A sexually explicit line in the cut that references the company.
How they handled it? Poorly…but that’s alright, because they’ve now stepped forward to reveal how they intend to make the most out of the surprising situation.
Find out how below…
Ettori, Red Lobster’s director of communications and external relations, said the brand was “a little late” with its response on social media. Yet she explained that she and her team had no prior knowledge Beyonce would reference the brand.
“When something like that happens, finding an authentic, credible position and voice that is true to your company and brand ethos is really important,” Ettori said.
Although social media users were critical of Red Lobster, on Super Bowl Sunday it saw a 33% year-over-year lift in sales, which Ettori attributed to the pop culture reference, and the launch of Lobsterfest. That’s when customers can choose from the largest variety of lobster dishes on the company’s menu.
Ettori added:
That suggested there was another story to tell. While there may have been some initial chatter about the ins and outs of our Twitter response, and the timing of the response, the more powerful thing for us and the nugget we gleaned out of all this was that pop culture can have a really amazing impact on business.
We said the Super Bowl was a surprise for us, unplanned, and we were late [with our response], but the bigger theme is that pop culture can drive relevance for businesses and brands.
How relevant? Think 180 million social media impressions generated by the PR campaign Lobster whipped up to take advantage of Bey’s bop.
However, the company is aware that it’s unlikely to receive an endorsement bigger tan one made by the singer, but “will continue to balance speed and real-time with having a credible, authentic position that is true to our ethos.”
Sweet stuff.
Click here to find out how Bey’s pulling power is working wonders for ‘Formation’s supporting tour.
#NowPlaying: Postmodern Jukebox – ‘No Diggity (in the style of Jessica Rabbit.)’
The ALMIGHTY BEYONCE STAYS BLESSING THE LESS FORTUNATE ???? YAS!!!
The navy is so delusional according to TMZ Rihanna has cancelled 5 dates in the US and Wembley Stadium http://bit.ly/1pnjvUd
@LB you are reaching
I don’t even know what the hell DESPERADO is ???? I’m still clueless about that song! And then we all know that Bey through Formation out for the fans! And as far as you clowns running withRihanna favoriting a tweet and then hurrying and erasing it shows the wackiness everyone speaks of when it comes to her mediocre ass! Lol tucking her tail because the bih prob didn’t understand the post! It prob wasn’t even shade ! She prob thought the post was strictly about her… Ol dumb ass
Bey’s fans clearly aren’t that smart. If you were unsure what desperado was maybe you should pull out a dictionary and brush up on a few things. Then just maybe you can see how the word and lyrics tie into one another. I understand bey makes a lot of dumbed-down music so her fans can keep up.
Furthermore Bey’s song didn’t have any type of impact on culture. Her performance did. If you listen to the song lyric to lyric it isn’t that great.
For the child @Cupid that clearly wants to be the smartest kid in his 9th grade class room ! Referencing the SONG the Navy was talking about “Desperado” I don’t know that song… Seriously never heard of it! I’m sorry I’m not one of the supposed 1mil people to “DOWNLOAD” that LATE aSs album “Anti-Coinage” clearly it took no coinz to make it PLATINUM! Lol ??u kids need to think before you REACH! You might just hurt yourselves! Carry on
Impact on culture>#1 single
Because it’s difficult for many to achieve #1 single, not everyone can have it. Words straight out of Mariah Carey herself.
Gurrrrl stop! Mariah had every right to say those words. During her reign at the top she had stiff competition and ACTUALLY WROTE HER #1 HITS! Cheatanna just sits around and waits for her producers, songwriters, hit-maker’s and computers to do all the work until Massa calls on her! Hahahaha you tried with that one tho!
If only it can impact the charts
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#WhereIsFormationOnTheCharts
‘
#DesperadoOutsellingFormationWhy
Remember that time you tried to drag Artpop for filth? Karma’s a BEYotch
November 19, 2013 at 5:37 pm
Lovebird (Britney Jean – 03.12.13) says:
Vote
And not $25 million dollar promo budget and doing the most only sell less than 20/20 LOCALperience, PRISM, MMLP2, Bangerz, Yeezus, MAGNA FLOPGA: HOLY FAIL.
Not $25 million dollar promo budget only to sell 60K in the UK and open 40K less than Lana Del Rey’s Born to die. I cannot.
Dragged, snatched and seated!! U just reached to Timbuktu and slapped earth, wind and fire from @LB!!! WEEERK!!!
Damn Tyler! I Don’t Like It When You Wast Time On That Asslicker Aka The Maid, But Goood You’re So God To Clock Some B******!????
Dead!!? Santé!
Social impact is what will make artist music live on and leave a mark on pop culture. When “Work” falls from the #1 spot and the dust settles I think we all know what song will be remembered! I’m not hating on Rihanna because I think it’s great to see 2 black girls at the top however (YOU & I KNOW WHATS UP). I know you a Rihanna stans so you just doing your job! Rihanna sells singles and Beyonce’s is selling out stadiums!
Well we most definitely know one song that will not be remembered, it is formation, performed in front of over 100 million people and struggling on the bubbling under.
If only Rih## could be a legend. All these number 1s and Beyonce still rules
Btw y’all speak of sales but Anit is still Platinum…. And no one wants to acknowledge the fact that she gave away 1.2 million copies and still managed a decent debut. Had Beyoncé did the same she would’ve been praised.
*Anti
The Formation Tour is already projected to outgross the Mrs Carter Show.
Let’s keep in mind that the Mrs Carter Show is the 4th highest grossing female tour of ALL TIME, ALL TIME *Kanye West voice*
5th not 4th
4th is Taylor Swift
Why you using stale reciepts?
My mistake!
The real question is, why are you tripping when none of Rhianna’s tours have even made it in the top 10!???
I’m ready for this Album f*** all this ??
The navy is so delusional according to TMZ Rihanna has cancelled 5 dates in the US and Wembley Stadium http://bit.ly/1pnjvUd
So 3 Rihanna singles have impacted the charts meanwhile Formation forming at the bottom of the bubbling under charts.
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#WhereIsFormationOnTheCharts
Has it helped Rihanna tour sale out?
Why cant formation chart on the hot 100? Or even out-chart Desperado which is not an official single?
It was a Tidal exclusive and not released to radio or Itunes. Now answer my question, According to the Navy Rihanna is the biggest/most marketable pop star on the plant (its been researched) yet she struggling to sale tickets. Down sizing to arean’s and postpoing/canceling shows etc. Not to mention her album has yet to outsell “4closure” first weeks sales minus the 1,000,000 copies Samsung bought… Whats going on LB?
^^Screaming at this excuse, you can chart on Airplay and streams, the song is just horrible which is why radio did not add it on their playlist.
‘
If it made an impact, it should be able to chart based on streams, but why isn’t it charting?
@LB
I guess maybe the same reason Rihanna cant get a legit #1 album or platinum plaque without using Beyonce’s coperate connections! I see you ignored everything else and only clinged to that Billboard Hot 100 lol! Thats all you kids have when it comes to her, Rihanna is like that unstable card table in your basment… it looks sturdy from afar but If you rock it too hard the entire thing will collaspe!
Why does Rihanna have more number ones than MJ, but, posthumously, MJ is still more impactful and wealthier?
“Formation” has caused a (race war, political devide, police boycott, Red Lobster sales increase and I cant forget A SOLD OUT STADIUM WORLD TOUR ). Rihanna’s “Work” is #1 (congrats) yet what has her song contributed to society?
Chiiiile what impact? Anti’s been out for damn near a month and still hasn’t crossed the 400,000 mark in world wide sales ???????????
She hasn’t even outsold “4closure”.
4 did 310,000 copies first week.
4 did 120,000 copies 2nd week.
Beyonce did- 430 copies in it’s first 24hrs
Flopmation is the reason Beyonce tour is soldout.
Rihanna… Samsung/Tidal exclusive, #1 single, and her tour is still overflowing with Anti-sold tickets!
Lovebird don started something that she can’t finish lol.
The hive is coming for that ass in 5,4,3,2, muthafuckin 1!
And the proof is that my local Best Buy has enough physical copies of ANTI to tile their entire sales floor! ?
Even Jeremih can get a song to chart on the Hot 100
Can Jermemih sell 180,000 albums in the first week? Because we all know Rhianna can’t kii #SinglesArtist
I see even Ruth B is charting
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#LookingForFormation
I’ll put an APB out for Screamannas vocals and impact. You know she’s Slayinces lessor which is why the ONLY drag you have is chart positions. Unfortunately, you need more credibility than a number one single. Even Adele, with three albums, is more impactful than forehead umbrella girl. And to think your loose booty is a direct result of trying to emulate your lessor faves lose pu55y. You’d be better off emulating Madge’s ancient pu55y. At least she’s still used. #WhereIsForeheadGirlsImpact? ??????????????????
LB is dumb oh lord
It better cling to that stale why can’t formation chart drag
We will see at the end of the year when the box office reciepts get released
But where is Formation on the charts? Why can’t it chart?
Why is Rhianna selling concert tickets for $10?
Formation is not available for purchase, it’s only charting because of streaming and radio play.
But how about you answer this
Why did Rih’s last three singles fail to reach #1?
Why can’t she get a diamond selling single since she’s the digital queen?
Why hasn’t one of her tours cracked the top ten highest grossing tours by a female I mean Katy Perry and Gaga(who has two) have lol even basic swift has
Why is Anti not gold yet?
Why is R**** buying platinum plaques?
Why did Anti struggle to sell over 200k first week?
But where is Screamannas coconut water stand?
Chile Anti still isn’t Gold???? Death!!! But isn’t she the biggest Star in the world??? The fRihanna era is a self drag at this point. Btw, congrats Red Lobster.
Nicki has more impact than Frih, but has been out for less than 8 years.
WHY IS ANTI STALLED AT 400K LOVEBIRD!
May 7, 2013 at 9:13 am
Lovebird says:
Vote
I love all this dodging that is going on. What I want to know is why 4 has got no platinum plaque, why is 4 flopping as hard as heartbreak on hold, why is Beyonce letting Rita Ora slay the s*** out of her in the UK?
Reply
Yasssssss you bought the receipts to customer service for a full refund!!
Formation is not even on Spotify you’d have known that if your ass was really from Canada or the US
What do you people not understand? Formation was not sent to iTunes, Spotify, Apple, radio, etc and is unlisted on youtube so how would it chart? Stop asking stupid questions. Now my question is, why is rihanna starting her tour next week but there’s still over 2K tickets available for both her Jacksonville and Tampa shows in small arenas? Now that’s the question. Anyone can buy a whole bunch of 1.29 singles and gift them, but not everyone can sell out tours. The album ain’t selling s***, it’s sitting at 409K WW after five weeks of release, and please don’t come with the free giveaway bull. 1.4 million was given away in over 30 countries so why is the album not selling. She’s posting links all over social media so what’s the reason. Now worry about that. This woman is almost 30 and is still sitting on social media arguing with children, like grow up.
this psot is reaching with T rex arms. I always found it funny that Beyoncé supposedly has all this power but It NEVER translates or shows on the charts or in her album sales. Yes helping red lobster is nice and sparking debate is cool, but at the end of the day is she’s a artist. If her songs aren’t charting than what’s the point. I feel like Beyoncé is to quickly focused on TRYING to solidify hrer supposed legendary status and saying she’s over the charts, when’s she only 34. When in reality the charts haven’t been here for her since 2008 so she now resorts to touring every year and focusing on her brand. It’s smart but let’s not act like it was by choice. Madonna, janet, Mariah and whitney had huge number 1 songs at that age but I guess this generation is more ageist
The read though.
Couldn’t have said it better .
I don’t think your small brain can comprehend that legendary acts don’t need charts. If the Beatles toured tomorrow, do you think that your WOULSNT be sold out in minutes? Bruce Springsteen, Elton John, Beyoncé , posthumous MJ, all artists who could sell out without new material. And Beyoncé has #1 ALBUMS which means people would rather spend $13 for Beyoncé than $1.29 for STDanna. Stop being daft. Beyoncé is king.
and If getting number one songs were so easy than how come your fav isn’t getting them LOL. it’s actually easier to chart on the billboard hot 100 do to streaming but harder to get a number 1 now a days. WE had less than 10 number 1 songs last year
Lol! Beyonce doesn’t care for singles charts. Her last two albums clearly show that. Rihanna has always followed trends and whats hot on the radio which is why her music stays on. Even anti goes with whats slowly trending. Its like a knock off of FKA Twigz and music that could have been on Rated R or Unapologetic. Getting a #1 Album is getting more easier these day’s yes due to all that factors into play now. But debuting with huge numbers speaks volumes. None of Beys albums have sold less than 300k. Why can’t Rihanna someone with 14 #1 do these numbers. Save the excuse of she’s never had huge album numbers. For the first 10 years Bey was consistent with Albums sales. All selling above the 7m mark. She’s the top female act with the most certifications in the 2000s. Yes even with Mimis epic comeback. Beyonce doesn’t need to prove anything. 152 million records sold with just 5 albums is amazing. Especially for the category of R&B/Pop.
The navy is so delusional according to TMZ Rihanna has cancelled 5 dates in the US and Wembley Stadium http://bit.ly/1pnjvUd
Anyway, as for the article, this is no surprise, company profits always go up when Beyonce apart of something. Pepsi and H&M saw increase in profits and the reports always come from company execs, not some planted story sent by her team. Yeah, remember that Puma story where rihanna’s team planted that story about her raising 4th quarter profits? Business times clock that tea, Puma’s 4th quarter sales were down 42 percent. Rihanna can’t sell s*** but 1.29 singles, but even with that she needed to release four lead singles and get a radio deal to do that. Stop buying 1.29 singles and start buying the album and tour tickets.
She has the shape of a lobster anyway…why wouldn’t they recognize
their kindred …the main question should be is formation making impacts where it really matters and that’s on the charts .
When is the last time Shakira got a #1 album?
When is the last time Shakira had a top grossing tour?
When was Shakira’s last #1 single (Rihanna couldn’t even help her lol?
When was Shakira last Fobres apperance?
When was Shakira major perormance that slayed our televison screens (Crest tooth paste commercials don’t count!)
Girl you Stan for ciara .
U shouldn’t even be alive ….go and join her and dance in some third world country and catch the zika v**** ….cos we all know third worlds are the only place ciara is still relevant.
You must have me confused witrh Jackie or somebody! I stan for Beyonce and Beyonce only! However I like Ciara though, I notice you couldn’t respond to any of my questions. So i gonna assume you have non because Shakira is ummmmm whats that word? Oh yeah Irrelevant!
Beyonce is just as irrelevant as ciara even I bet managed to chart while flopation can’t .. You are dismissed .
“When in reality the charts haven’t been here for her since 2008 so she now resorts to touring every year and focusing on her brand.”
Maybe Rhianna should start focusing on hers. Because the tour and the album are a f****** flop!
You’re still up seething over the navy girrl
Get to off of my property you skanky ass b****!
*tf
English please…
*clears throat*
GET TF OFF OF MY PROPERTY YOU SKANKY ASS B****
Ghetto bird ass bitccch *sigh*
Take your ass to bed girl you must be tiiiiiired ??✌✌
FOLLOWER! FLIP FLOP!
FAKE! Lets script your exit b****!
Id be impressed if along with all this impact the song was actually #1 on bbhot100.
Tyler needs a life, job, hobby or something its been here all day fighting with navys like girlllll.
You’re clearly still upset about the dragging that you received in the last post.
I wrapped your ass up like a FED EX BOX!
No you didn’t ….Molly dragged you effortlessly …time to get a job and some pampers for your leaky smellyass and throw in some anti retroviral for your H** .
WOMP! WOMP! WOMP!
All of those dislikes say otherwise. Nice try LoveBird!
DEATH AT EVERYONE DRAGGING WRECKED A*** HAHAHAHAHAHAH
^^^ Flip flopping h** still alive?
@theBitchThatgetsDraggedByIt’sOwnCousinOnTwitter
YAWWWWWWWWN. Another story perpetuated by Beybøla’s rep. What’s next? No really, whats next, that Flopmation helped a cancer victim survive throught a tough time in his/her life? LMFAO. Her marketing tactics are is so repetitive, worn out, and tired.
Formation= Sold out world Stadium tour!
Work= http://www.ticketmaster.com/rihanna-anti-world-tour-2016-tampa-florida-03-13-2016/event/0D004F74C714B1D4?tm_link=edp_onsale&bba=1
Work = #1on the Historic Billboard Hot 100.
Formation = http://33.media.tumblr.com/08da12bc8bf641290af10d1df6377f4e/tumblr_inline_msfirjmaaP1qz4rgp.gif
You first need to get this Flop song charting before creating stories like this. Try again.
Rihanna needs to learn how hold a proper note and dance like she has a legit choreagrapher on staff before she embarks on embarrasing herself going on a Stadium tour only to have to downsize to arenas because her $10.00 tickets not selling!
Divas with #1(s) this decade:
• Rihanna: (9)
• Katy Perry: (8)
• Taylor Swift: (4)
• Adele: (4)
• Kesha: (3)
• Britney Spears: (2)
• Pink: (2)
• Christina Aguilera: (1)
• Lady Gaga: (1)
• Beyoncé: https://vine.co/v/eB6gaL3O30p
Beyoncé 20 Grammys
Beyoncé 6 #1 albums
Beyoncé 2 top grossing world tours
I could go on but, sadly for Rihanna stans all they have is #1 singles and that about it! It’s enough shade to go around though for the both of them!
Greatness
Poor Navy lookat theme seeth. When has any of fRihs 784636627 singles had impact like this!
you mean like how she sold out those expensive headsets? Or the sales jump of the restaurant that was in the work video
Yawn! ILL REPEAT. WHEN HAS ANY OF CHEATANNAS SINGLES HAD IMPACT LIKE THIS!?!?!? The navy are fuxking retarded ?????
I went to Red-Lobster with my friends 2 days ago. It was packed out. On a f****** Tuesday! Anyways, her stadium world tour tickets are selling like hot cakes. Wish I could go 🙁
is the song charting tho? is this supposed to supplement its flopping? LMFAOOOOOOOOOO
Is Mariah still spreading her legs to wrinkled old white men who have more money & power than her?
Is she still in Has-beneville singing all her song from her “glory days”?
Is Mariah still shaped like a refrigerator?
Song FLOPPED
When formation was released the pest were hyping it up, claiming it will destroy our fav on the charts and it was taking all the attention away from work.As soon as work hit #1
Its not on itunes
Lol Nobody would really care if the pest weren’t throwing it in our faces.
Work>>>>>>Formation
Just like the Navy hyped up (I can’t remember to forget you, 45 seconds, B**** better have my money, American Oxygen, and the flop anti album). How easy we forget!
These pest are so gullible
Soldout= bought by resellers
Not sold out to the actual concert goers. Go on stushub there are thousands available to her so called sold out concert of the so called self titled “legendary” copy cat and swag stealer…
Just like the navy was so gullible to think Samsung buying Rihanna 1,000,000 copies and Platinum plaque was legit. It’s not our fault Beyoncé tour is in demand meanwhile Rihanna is struggling still trying to thousand of unsold tickets For $10… Stay mad!
And 20 30 40 50 100 years from now, as today, they will be looking back on the top 10 charts
Not who was living out of a suitcase with their child
Flopmation is selling out STADIUMS while WORK cant even sell album much less ARENAS. I doubt Rih even does ONE stadium. 70k to 17k is pretty steep & suggest only half full ARENAS. Bey sells out the Georgia DOME while Rih had to cancel the philips arena 6 yrs ago and may do it again $500 >>> $12.99 >>> $1.29 >>> FREE.this year.
3 hits
Live performances
Anti diarez
Samsung promo
Interviews
Videos
album out
3 full months later… & HOW MANY SOLDOUT SHOWS????
The hive grabbing for straws and trying to create relevance
No one care about flopmation or beyflop the gimmick Queen
If no one cares about Queen B why is her tour sold out?
It’s NOT!!!!
Can’t you THINK for YOURSELF. If bought by resellers who will turn around and sell to public…this isn’t “SOLD OUT”
That would mean nobody can get a tickte and that is simply not true.
It’s SIMPLE If-Then logic
If sold out then there are no tickets available
if tickets are still available then it is not sold out
Rihanna is making all this history but no one still cares. Its still all about Beyonce.
What about Ciara when will it be about her?
The fact that you’re talking about Ciara means that she’s still got it!
Got what exactly? The only people that are really checking for her is her son and her four four remaining stans here
And you are too!
Once again SMOKE and MIRRORS
from ms yonce
NObdoy should be able to get a ticket and that is simply NOT THE CASE
so now making a multimillion dollar white company more money is black power?! what a joke is beyonce and her brain dead followers
Nah you just sound like hater to me
Beyonce’s brain dead followers? No one is as dumb as the Navy. They’re not called Rhitards for nothing
Beyonce is on her way to legendary status! Rihanna is still not respected in the industry like Beyonce is
lmao at them trying to drag a song that’s not even for sale
Beyoncé has the haters shook before the album is even out ??? but what’s new ? Cary on.
The lead single/album release date announcement can drop any day now & the queen will continue to prove you low life haters wrong time & time again. Just shut up & let the music speak for itself
the only low life is beuser and her fans
using everything to try to cover the fact that her ‘music’ is crap
Her music isn’t crap, don’t let the radio songs fool you. She makes great music . Her music moves people & it’s a Beyoncé so for Every emotion so your opinion is invalid
Yall just say anything…..respected, in your mind only.
Everhyone knows she is a thief, liar, lyp sncher (inaugartion), back stabber (ledisi), bragger (discography) and DUMB
Jealousy will eat away at your soul.
Tell me how she backstabbed someone she doesn’t even KNOW. Ledisi does not OWN “Precious Lord” nor was she on program to sing it. EVER.
The NAVY are lucky that Beyoncé doesn’t care about singles. If Beyoncé wants number one, she will make IASF 2.0 , IASF 3.0…
Oh dont forget color struck/ divisive (discography)
anti education (who need a degree)
disrepsectufl (i can do more for the people than Martin/eat the cake)
vile (monica lewisnky on my dress)
This is not ‘legend’ mateiral but her hive are free to worship this uneducated piece of disrespectful trash that calls ego tripping (even has a song by this name) “music”
she has been a setback to real ‘music”
her and her drug glorifiying camel
Congrats Rihanna Work#1 and Anti#2.and oh yeah,beyonce likes to eat at red lobster.
Looking good queen bey their is no one like our bey
No words. This woman is beyond amazing
She’s so impactful
Pathetic
KIII IM SCREAMING AT THE NAVY BEING DRAGGED FOR FILTH!!! LOOKS 2016 WONT BE THE YEAR THE HIVE LETS UP ?????
Why do the Navy think they have room to drag anything when Anti hasn’t even sold 500k WORLD WIDE after a month?
This must be only in the South because No one in Canada or NY goes to Red lobster. I guess she is as local as Chitlings and collard greens. it’s time for her to make like birdman and fly the coop, the song was a missed opportunity but redeem yourself with a better track Bey.. I know she can do it
Must be a “Canadian” thing because I live in California and people go to Red Lobster all of the time. Pretty weird how nobody goes to Red Lobster in NY considering how its right next to Maine, which just so happens to be the Lobster Harvesting capital of the U.S.
Nice
Oops lies lies lies & propaganda. Beyonce is hype flop hype flop hype flop hype flop etc!!! If rihanna released a song likw formation that is so much hype up by media it will top chart. With all the promo that song had yet it didn’t top chart. They rihanna can’t sell album, yet Beyonce can’t sell s*** too, with all the hype that was her last album it still didn’t sell Adele or Taylor swift yet these beyfaggots have to gut to come for queen rih.