For many an R&B-leaning star the absence of sizeable marketing budgets and access to Top 40 radio makes their journey to household name status an impossibly gruelling one.
Fortunately, the singer Miguel is no longer one of the artists following his creative union with the super manager that is Jordan Feldstein.
The power player, who also manages Maroon 5, Elijah Blake and Sara Bareilles, recently caught up with Hits Daily Double to reveal how he intends to ensure the ‘Use Me’ performer rises in Pop’s ranks.
How he intends to do it?
Find out below…
The artist we’re really focused on at the company that we believe we can take to a next level is Miguel. He’s already a star in his own right, but we can take him from playing theaters to playing arenas. We’re monster believers in that guy, and we’ve invested a lot. He’s one of the best live performers in the business, and he’s working on a great new record. With this next record, I can just see this guy going from playing 3,000 seats to playing arenas. That’s something we’re really excited about. Getting into the Spanish-speaking demographic is a big priority for us, and it’s obviously a demo on the rise in terms of quantitative numbers; that’s something I’ve been looking forward to.
Miguel, who is of Mexican and African-American descent, has struggled to produce impressive numbers on albums front since the release of his debut ‘All I Want Is You’ but did enjoy success with the radio hit ‘Adorn’ which has sold over 1 million units in the U.S. alone.
A calculated move towards releasing Spanish language would see him honour his culture and follow in the footsteps of Beyonce who succeeded with the same strategy in 2007.
Like Miguel, the star was keen to find a home in Hispanic pockets and released the Spanish EP ‘Ireemplazable’ which spawned the cut ‘Beautiful Liar’, later reworked to accommodate vocals from the Colombian Pop princess Shakira.
The cut peaked at #3 on the Billboard Hot 100.