Zayn Malik continues to carve out his solo success story.
Armed with the blockbuster run of ‘Pillow Talk,’ the former One Direction star aims to shine bright with official follow-up ‘Like I Would.’
To aid his cause, he took to the stage on the season finale of The Voice to perform the track, which is housed on his chart-topping debut ‘Mind Of Mine.’
Watch him below and find out why we’re…concerned.
What happened to artist development?
The idea of Zayn is appealing and rich in potential. But these performances are cringey.
Watch closely, he makes zero eye contact with the camera (hence, ultimately the viewers) and works the stage like he’d rather be washing the dishes.
The end result is that we’d rather watch someone else.
Hopefully he gets it together because, while ‘Pillow Talk’ is one of the biggest hits of the year, it’s all he has to his name as a solo artist after his album sold softly and this single isn’t the smash its predecessor was.