Kanye West is ever outspoken and lived up to his billing moments ago on Twitter.
The rapper turned human megaphone this time shared his view on the on-going battle between streaming platforms – with specific reference to Apple and Jay Z‘s TIDAL.Array
Yeezy, along with acts such as Rihanna and Coldplay, signed on as a part-owner in Jigga’s company.
And despite a number of high-profile exclusives (the most notable being Beyonce‘s ‘Lemonade’), the service lags by quite a margin behind market leader Spotify and Apple Music.
With the latter reportedly in talks to buy TIDAL, it seems Ye’s words are timely and perhaps provide an insight into the status of negotiations.
See what we mean below…
Read from the bottom up…
On the one hand, the whole thing is comical because it’s clear Kanye’s irritation stems from the commercial downside of being on Team TIDAL.
Yet, as much as we root for the underdog and maintain that there is mileage in the TIDAL concept, it has been jarring to see so many releases marred by Jay and co trying to make “fetch” happen.
If indeed Apple are making a play, we hope something happens soonish. Because we’re not sure we can stomach the notion of more LP’s being TKO’d by an ambitious idea that won’t ignite.
We suspect coins and percentages are an issue in the supposed hold up, especially given that TIDAL’s selling-point has always been the higher returns for the artist.
Whatever the case, interesting times lay ahead.