Alicia Keys’ Hitmaker Husband Claps Back At No-Make-Up Critics

Published: Tuesday 30th Aug 2016 by Sam

Alicia Keys has been making headlines aplenty since embracing a make-up-less look for her return to the spotlight.

The move, which she says is designed to promote self-love, has earned praise from countless corners. However, a select pocket of people have taken to social media to slam the 15-time Grammy winner for her appearance.

Of such episodes, the latest played out at the 2016 MTV Video Music Awards which Keys attended rocking the look above.

Fed up with the shade grenades, the singer’s producer husband Swizz Beatz took to Instagram in the early hours of this morning to hit back.

Watch his response video below…

Think about it ?????????? this is deep? #naturallove I’m not mad I’m just saying:)

A video posted by therealswizzz (@therealswizzz) on

We wholly agree.

Sadly, the industry has long demanded a specific aesthetic from women; one many have unconsciously bought into to keep up with the status quo.

Hopefully, Alicia’s bold statement goes someway (even if a little) towards creating a more liberal and expressive playing field.

Your thoughts?

[Photo credit: Getty]

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  1. Bey Is Grown August 30, 2016

    So all those years she had make up on, didn’t she know about self love? These celebs are annoying, sit down Alicia and your boo.

    • BYOU August 30, 2016

      Why is he sounding like all them ATL GAY QUEENS LOL

      • Janet1814 August 30, 2016

        Because he is “allegedly”

      • Kayla C August 30, 2016

        Y’all want everybody to be gay. If he is he won’t be mingling with you queens

  2. BEYSTAN_ SINCE 1997 August 30, 2016

    Alicia if you don’t want to wear make up, that 100% fine by me. However you looked like a house salve2 The Help with that ole dowry dress and those disholved/half done braids. Get it together girl!

  3. HailLegendBeysus August 30, 2016

    “You betta look at that mirror and get that ass fixed” ????
    People need to stop! Woman can never win! Alicia looks stunning without make-up. BTW woman wear loads of make-up these days. Y’all ever see those youtube make-up tutorials? Jebus! No wonder Alicia wants a break. The weight of that make-up gunna make a bitxh face sag by 40! Anyway to each his/her own. Alicia looks great LEAVE HER ALONE!!!

    • StingRae August 30, 2016

      AMEN!!! She is who she is with or without make-up. I’m glad that she had the guts to be HER and not what everyone expects her to continue to be. That may have worked for her in the beginning, but as you grow, you understand that you live in a world WITH people not FOR them. The same thing with Lauryn Hill. It seems that the music means less than the package that it comes in!

      • August 30, 2016

        Exactly i agree one 100%, them f-ckers are annoying as hell, always looking to start some sh!t they need to mind there own business and leave people alone.

  4. Everyone’s A Critic August 30, 2016

    I get it and everything. But she looks like she needs some vitamin C and I LOVE her, I do. But let’s go bobbi brown quickly girl. I beg…. Nah I’m playing…

  5. Chad August 30, 2016

    The issue here is not that Alica wore no make up. Firstly her hair looked a straight up mess. Then she chose to wear a dress that was more of a disaster than her last albums sales.

    There is nothing wrong with a natural look. But there is good natural and bad natural.

    Her The Voice promo follows a natural look and she looks great. This however was just a disaster.

  6. RCW August 30, 2016

    She’s trying to sell albums…

  7. Valerie August 30, 2016

    Oh please she has on natural makeup to create the illusion of no makeup

    • Jamie August 30, 2016

      Powerful! They call it the complexion for the connection.

  8. #JACKIE August 30, 2016

    She’s so pretentious ?

    • BEYSTAN_ SINCE 1997 August 30, 2016

      Exactly! It’s great to promote self love & natural beauty. However people who love to brag that they don’t wear make up remind me of women who wear natural hair & look down on women who wear wigs & hair extensions. Alicia looked like “The Help” plain and simple.

      • #JACKIE August 30, 2016

        Girl yes. Alicia gave every bit of “Mammy” realness. Swizz is acting like Alicia is the only one who got clowned for their look at the VMAs. No shade, but no one is checking for Alicia or her “natural movement”.

  9. LadyS August 30, 2016

    I bet most of you b****** are drowning in weaves and make up. I hate when someone down a natural but yet not one piece of you is naturally beautifully.

    • XYZ August 30, 2016

      Honestly, I saw and read no one saying anything against her “no make-up” gimmick, i just saw people saying bad things about that disaster of an outfit. And let’s be real, she looks a f****** jeepers creepers mess – except of her face. That dress, that bird’s nest on her head – she simply looked a mess. That’s it. But as I said, I saw nobody that said she looked horrible because of wearing no make up.

  10. FASHION_ICON ~ Anti&Lemonade August 30, 2016

    Why people are so hateful…you all hate for no reason and finaly knowing that i am relief.
    Alicia can do whatever she want why people feel the need to drag.
    The same goes with Rihanna all the times she is hated even when she do good
    Same with Beyoncé with gaga even Blue Ivy. Everybody
    And now i understand those people are insecure, bitter and all about people they don’t know and i am pretty sure the majority of hater have s*** live and look horrible so we just have to pray for them cause they are in pain inside . Sad

  11. SMH August 30, 2016

    I guess people prefer she walk around with clown makeup and a nappy blond wig while wearing a leotard instead of being naturally beautiful.

  12. JOHNVIDAL August 30, 2016

    Why do you even care if she wears make-up? The music is the important thing. The two songs I´ve heard from teh album are great. As usual from a great musician as her.
    Apart from that she looks great without make-up. Definitely better than most people. Definitely.

  13. Brazen Beauty August 30, 2016

    What is the big deal if AK chooses to not wear makeup, that’s her prerogative. That’s her choice, we all are given choices in life. We as people should respect their choices regardless. I think AK is beautiful without makeup. She is one of the few women in the entertainment business that have that natural beauty. What I’m trying to understand, what does her outer appearance have to do with her God given Gift of singing?

  14. Nowqd Reddish tran ivy blobukz Need UK timely Ukuno eremixi August 31, 2016

    Alicia keys will be without the hater and she looks nice but that dress Smdh

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