Despite delivering solid material, Ariana Grande‘s ‘Dangerous Woman’ album campaign has been all sorts of confusing.
Songs have arrived simultaneously, released singles have overlapped, and sales have been slow. Especially in comparison to previous projects.
Still, the pint-sized powerhouse is charging on with current cut ‘Into You.’
Having premiered the track way back in May, it’s only now gathering steam – both on radio and online.
To aid its ascend on the all-important stream scene, Team Ari have rolled out a new acapella performance. The clip also dubs as a lyric video – odd given that both the song and video have been out for months.
In any case, check it out below. It’s definitely worth a watch…
So-so roll-out aside, there’s no denying Grande’s talent. Her voice, in its rawest form, sounds like bliss.
Paired with solid material (which has never been a problem) and a focussed promotional push, she can still break new ground commercially. For, of the current crop of new talent, she head and ponytail above above the pack.