As the battle for streaming supremacy rages on, reports suggest that tit-for-tat antics are having a negative impact on the releases of top tier acts.
Case in point Katy Perry.
Find out how and why after the jump…
According Hits Daily Double, Spotify were allegedly angered by the fact that Perry’s recent single ‘Rise’ premiered as an Apple Music exclusive – which it remained for a week.
Their response?
To not include the cut in their coveted playlists.
While that may not seem like much of an issue for those that aren’t streaming inclined — it is. A big one, at that.
Because, as the streaming industry leader, Spotify wields enough power to make or break a track.
Per HDD, Perry’s management felt there were repercussions for their Apple favored roll-out of the Olympics single [which peaked at #11 on the Hot 100]:
Insiders at Spotify say that Katy Perry manager Martin Kirkup went apeshit on the streamery’s execs recently over the Spot’s removal of Perry’s songs from key playlists following her Apple exclusive. The sound of whining was said to resound throughout the building, but Kirkup’s tirade reportedly had little impact, with said insiders deeming the manager a blowhard.
If indeed true, it’s yet another compelling chapter in this streaming narrative. One that reminds that even superstars aren’t exempt from getting caught up in the crossfire.
News of the (alleged) fall-out comes on the heels Lucian Grange‘s decision to action a label-wide ban of streaming exclusives at UMG. A move that came after Frank Ocean teamed with Apple to pull off the coup of coups with the contract-fulfilling visual album ‘Endless’ and the indie drop of sophomore set ‘Blond’ two days later.
Ms. Perry’s 5th album cycle will be very interesting to say the least.
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Who’s Katy?
A former rih friend and bey fangirl sppotted at the vmas 2014
People knock streaming but honestly, it is a big deal and it is the direction music is taking. As with records, cassette tapes, and now cd’s…music consumption will continue to change. And only a few artist will be able to carry over their success to this new platform.
People knock streaming because the whole concept of it is stupid. It’s like giving a supermarket $20 a month to have free reign over the sample isle but not take a whole box of anything to the checkout line. If you’re not serious about buying, then get out. I don’t care what “direction” music is taking. Sometimes people in higher positions need to know what’s gonna be a problematic, despite it trending, and do something to prevent it from continuing.
Your comparison is stupid, not the concept. What you fail to realize is that most people play the CD’s they purchase for maybe 2-3 months the most and then throw it down somewhere and off to the next. I cant tell you the amount of money I waste purchasing CD’s that are in the trash. Streaming make much more sense, because not only does it save me money but I can to listen to a new album as many times as I want and then move onto the next when im ready. You can compare food consumption to music.
Gaga’s born this way and Katy’s part of me are examples of horrible songs that topped the chart based on hype, this time there wasn’t a huge anticipation or hype, and her star power is not the same as well. So from now on, she has to work harder for that hit single, and deliver a smash. Rise is average.
Yay
Katy is too talented for this to happen to her!!!!
Same as kewy lowrand and shiara and kim and those LA chicks
Talented?
Yes, look it up in the dictionary, girl!
Stop with this s***** exclusive deals. We’re not interested in that! If we use streaming, we don’t want to install or sign 3 music streaming services to listen a exclusive. Now pay for that Ms. Perry.
Right!!! This message also applies to Beyoncé and Frank ocean.
Yea these exclusive releases to different streaming services are so annoying
Katy is a huge superstar. “Rise” is an Olympic song not a single. Just because someone isn’t dropping something left and right doesn’t mean that their music isn’t anticipated. Stop hating. Streaming isn’t the best. It’s one facet of music.
No but it does help other artists cheat their way to the top of the charts without actually having to sell physical copies.
…☕
Guess payola can’t be used for streaming. Sorry, Katy.
This is just dumb. Hits are on the radio and you buy them at the store. I’m sick of the entertainment world trying to produce everything with the latest iPhone in mind. Ironically, people will stand in long lines to buy a $700 upgrade of their latest handheld device, but can’t walk into a store and buy a damn $10 CD. F*** pandering to people who don’t want to make an effort to have something.
Omg I forgot Katy had a new song out.
I see it both ways.
Streaming is more convenient and cost efficient for the consumer. Why pay $15 per album when I can listen to any album at any time for $5 a month. I have saved so much money from buying albums/ singles to just streaming them.
i just don’t like how streaming accounts for billboard charts. Literally any song can become a #1 hit. An artist doesn’t have to work as hard anymore.
But the billboard charts doesn’t mean much nowadays.
As long as Beyonce goes platinum by pure sales then that’s all I care about lol
Wow