With the battle for streaming supremacy still raging, Amazon are riding in on their horse with a new service.
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Announced today, Amazon Music Unlimited makes a direct beeline for the market share presently occupied by the likes of Spotify, Apple Music, and TIDAL.
Interestingly, the platform puts forth a slightly different selling-point to its rival.
On the one hand, it similarly offers a $9.99-per-month tier, just like Spotify and co.
There’s also a version of the same tier that’s only available to those paying $99 a year for Amazon Prime; they’ll receive a reduced monthly rate of $7.99 per month or $79 per year.
The third level is priced at a very attractive $3.99 per month, yet only works when used with the Amazon Echo speaker system.
What’s more, a family subscription option for is said to be on its way. Expected to accommodate up to six members, the price will be $14.99 per month or $149 per year.
Beyond cost, Amazon aims to mirror its rivals with exclusive/artist-driven content. From the get-go, there’s a feature named ‘Side-By-Sides’ that showcases new music with behind the scenes commentary from the acts who’ve released it. Presently, major names such as One Republic, Norah Jones, and The Chainsmokers are already up and active.
The service is available as smartphone app and website; and it’s also integrated with Amazon devices such as the Fire TV stick and Echo speaker. [Source]
Naturally, the crowded nature of the streaming arena will see many look at Amazon’s super late play pessimistically. After all, folk forget that beyond Spotify, Apple, and TIDAL, there’s still the likes of Deezer, Google Play, and countless others.
What the key differentiator is, however, is Amazon’s vast user-base.
With 300 million registered users (60 million of which are Prime account holders), could Amazon parlay this into a meaty bite of the streaming pie?