With the battle for streaming supremacy still raging, Amazon are riding in on their horse with a new service.
Full story below…
Announced today, Amazon Music Unlimited makes a direct beeline for the market share presently occupied by the likes of Spotify, Apple Music, and TIDAL.
Interestingly, the platform puts forth a slightly different selling-point to its rival.
On the one hand, it similarly offers a $9.99-per-month tier, just like Spotify and co.
There’s also a version of the same tier that’s only available to those paying $99 a year for Amazon Prime; they’ll receive a reduced monthly rate of $7.99 per month or $79 per year.
The third level is priced at a very attractive $3.99 per month, yet only works when used with the Amazon Echo speaker system.
What’s more, a family subscription option for is said to be on its way. Expected to accommodate up to six members, the price will be $14.99 per month or $149 per year.
Beyond cost, Amazon aims to mirror its rivals with exclusive/artist-driven content. From the get-go, there’s a feature named ‘Side-By-Sides’ that showcases new music with behind the scenes commentary from the acts who’ve released it. Presently, major names such as One Republic, Norah Jones, and The Chainsmokers are already up and active.
The service is available as smartphone app and website; and it’s also integrated with Amazon devices such as the Fire TV stick and Echo speaker. [Source]
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Naturally, the crowded nature of the streaming arena will see many look at Amazon’s super late play pessimistically. After all, folk forget that beyond Spotify, Apple, and TIDAL, there’s still the likes of Deezer, Google Play, and countless others.
What the key differentiator is, however, is Amazon’s vast user-base.
With 300 million registered users (60 million of which are Prime account holders), could Amazon parlay this into a meaty bite of the streaming pie?
Stay tuned!
Yes attack that tidal mess
it is completely foolish and a waste of time for any other brand to throw their pitch into the streaming arena. consumers are just literally NOT going to magically switch from their current preferred platform to switch over to AMAZON or anyone else for a measly $2.00 differential. TIDAL is struggling massively and were able to release exclusives from four of the music industry wonders: Beyonce, Rihanna, Nicki Minaj videos & Kanye West’s latest PABLO project. There is nothing AMAZON can create or present with artists in mind that would overhaul the efforts already put in place and executed by TIDAL. Who sits in these corporate meetings and makes such ridiculous, business decisions? NO ONE is going to shift from their APPLE or SPOTIFY subscriptions at his point in the structure of streaming preference to slide over to anywhere else. PERIOD. If TIDAL couldnt achieve the feat with Beyonce’s Lemonade project, Amazon can forget it.
They could change the game with help of Adelephant
The*
Adele’s not a streaming force tho? None of her album’s have been streamed a billion times through one streaming outlet like Drake Rihanna Katy Justin and Bey. She doesn’t even focus on streaming. She would never go for a partnership like this. BTW we all know you’re not an Adele stan. Which slavi or Fad stan is this in hiding. No Adele stan not even on twitter is this pressed and bothered by The Carter’s lmao!
Somewhat related: Tidal didn’t blow up, b/c Jay-Z didn’t do it right. He needed a consortium of artists AND labels to all agree to put their exclusive content on Tidal in exchange for higher royalties — or, he needed to leverage said consortium to not agree to lease their property to any streaming platforms for less than a certain per stream price. The goal was to properly compensate artists, songwriters, and publishers for their intellectual property, but that can’t happen unless the cartel gets in effing formation.
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Keywords: Cartel, OPEC, formation.
**rolls eyes** this streaming war is so lame.
Hunny, Im apple music loyal, however Im already an amazon prime member, That price is enticing.
Smdh