Ciara is making major moves.
The newly married chanteuse is seeing her brand climb to new heights.
Case in point her exciting new deal with Revlon, details on which await below…
In a freshly released statement, the cosmetic giant unveiled the ‘I Bet’ singer as its new Global Brand Ambassador.
Previously held by the likes Halle Berry and Olivia Wilde, the title will see CiCi front the company’s ‘Choose Love’ campaign. She will also appear in the 2017 ads for Colorstay Eye and Revlon Kiss Balm. Both of which launch in January.
Speaking on the partnership, the 30-year-old said:
“I’ve been a fan of the iconic Revlon brand my entire life.
In fact, my name comes from the Revlon Ciara fragrance. It was a gift given to my mother from my father, and she fell in love with the scent and the name.”
A meaningful match, it seems.
Revlon’s President Fabian Garia agrees, saying:
“As a woman who exemplifies confidence and beauty, Ciara is a perfect ambassador to represent Revlon. Ciara is a talented and accomplished artist, loving wife and mother and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the ‘Choose Love’ campaign.” [Source]
Congrats to Mrs Wilson! This is an amazing look and one we’re hoping she can parlay into creating buzz around her new music.