Alicia Keys has taken the literal approach to the video for new single ‘Blended Family (What You Do For Love).’
Unleashed moments ago, the clip for the A$AP Rocky assisted cut sees the 15-time Grammy winner unite her own unique clan. Indeed, featured is her husband Swizz Beatz, their children (including his from previous relationships), and Mashonda.
The latter is most likely to set tongues wagging, given the much publisized history between the ‘Blackout’ singer, Swizz, and Keys.
Watch below as they collectively celebrate dissolved differences in the second video from the ‘HERE’ album…
Cute, but we’re kinda miffed at the approach. Why wasn’t this released ahead of the LP? Note that ‘In Common’ – which was relegated to a bonus track – was the only traditional visual Alicia had in the marketplace upon release of ‘HERE’ last Friday. Those other mini–movies did not make enough of a splash to be considered substitutes.
We’re not fans of “shoulda, woulda, coulda’s” but it would – especially with the Mashonda cameo – have been a talking piece she could have spun into sales of some sort.
Beyond the arguable missed opportunity of that, we live in the streaming age – something 2016 has made clear in earnest. Acts, particularly those in commercial need, can’t afford to not be “playing the game.”
In any case, enough of our ranting…