10-time Grammy winner John Legend lifted the lid on his fifth studio album, ‘Darkness and Light,’ this weekend – much to delight of his dedicated fans.
Launched by tune ‘Love Me Now’ (which, to date, has peaked at #41 on the Hot 100), the opus is winning thumbs up from critics and fans alike for its political skew while still maintaining sonic elements that drew fans to his previous releases (see: jazz, soul, R&B, gospel-tinged numbers). Yet, while the critics are making a lot of noise in praise of the project, the buzz for it – admittedly – has been quite hushed (to put it nicely).
Unlike fellow crooners, Bruno Mars and The Weeknd, Legend’s ‘American Music Awards’ performance did not yield amped anticipation for his then-soon to follow project. The absence of said buzz and little full-on traditional promotion to assist may be the culprits behind why – as of time reported – ‘Darkness and Light’ is set to lend Legend his lowest first week sales to date.
Get the numbers inside:
First week sales: 35,000-45,000 SPS
While the numbers above almost ensure he’ll land his 5th consecutive top 10 debut, he is set to nab his lowest first week sales and premiere placement on the Billboard 200 to date. With all things considered, the figures are not just abysmal considering the first week sales of ‘Light’s predecessor, ‘Love in the Future,’ which debuted with 68,000 its first week.
And, when all else fails, consider the premiere numbers of his contemporaries this year (see: Usher, Alicia Keys, Maxwell, etc.).