More than being a mononym, Beyonce has become a business.
Indeed, her music, touring, fashion, and investment activities have seen her become a staple on the Forbes rich list year in and year out.
But a new report shines light on another layer of her power – social media.
For, new data has uncovered Mrs Carter as the ‘Most Influential Star On Social Media.’
Find out why below…
The freshly published D’Marie Analytics Reports says the following of Queen Bey:
“One Facebook post by Beyonce is worth more than $1 million in advertising, more than any celebrity on earth.”
It continues…
“Queen Bey is now the most valuable personality on social media, a feat that’s even more impressive when you consider she’s only the 22nd most followed person online.”
So how is this so? Frank Spadafora, chief executive of D’Marie, explains:
“[Beyonce’s] success is largely due to the authenticity she manages to convey to her fans. She rarely puts up posts that are overtly commercial, instead recently favoring pics of herself with daughter Blue Ivy Carter and informational pieces celebrating Black History Month. A recently unveiled image of her baby bump also overtook a Selena Gomez Coke ad to become the most-liked Instagram post of all time. “Her limited release of exclusive, curated content…causes such frenzy from her audience. These days, less really is more.”
Riveting stuff.
For yours truly, the appeal of Beyonce has always been two-fold. On the one hand, she’s easily today’s most electrifying performer. And on the other, her brand management is infallible. She and her team have mastered the art of what to give, when to give, and how much to give. Be it related to her professional or private life.
The direct by-product of this is the larger than life status she enjoys today. Many could and, perhaps should, take notes!
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Breaking news ! Beyonce took a dump today! I swear, this Beyonce fansite has become so pathetic.
Didnt stop u coming to this pathetic site to be the 1st to comment..LMFAO
TrellBeylike thanks Tall them haters
If don’t like It, stay da F** OFF OF THIS SITE. Take your frustrations else where…. SCHMUCK!
You *
she should come out with a reality show everybody would be happy because they want to know everything about her and we would get to see the real her
She stay winnin without tryin 🙂
LOL Who makes up this s***? Beyonce of course. She always tryna PR her way to the top. B**** is so pathetic
ouch someone is mad .. this hit a nerve! lol
Hope you anger sends you to your grave
O_o
I love Beyonce but this sounds ridiculous.
EVERYONE HATES WHEN SOMEONE IS DOING SOMETHING TO STAY ON TOP IF YOU DON’T like them KEEP IT TO YOURSELF!! ??♂️
She dont even utilize social media like most of yall fav…she not even the most followed and is the most influential and valuable celeb on social media. Lmaoo imagine if she was social media thirsty like yall fav…lmfaooo keep bossing up Bey! Silent but deadly killer.
ALL OF THIS WINNING !
Where? Isnt that single tanking?
Isnt NoAnne tanking??
Who gives a f** about singles when Beyoncé is still wealthier that both of yours favs? FOH hating Sewage RAT.
@Rima FVCK A SINGLE. How can you ask where when its clearly quoted above “One Facebook post by Beyonce is worth more than $1 million in advertising, more than any celebrity on earth”
Stop playing in my face bxtch.
it’s true, one tweet from her does gain a lot of attention on social media, but this title is all wrong though….first she gets the news out there but how effective is it? do people actually go out an spend the money on the stuff she does endorse? and as to the lucrative part that’s just wishful thinking because nobody actually pays her tweet.
It’s all social media
Congrats Bey!!!! It’s power behind her BRAND. Damn getting coins just for posting.
Doesn’t she have more followers than Kim Kardashian on instagram? The bish don’t even follow anybody back I can’t. Slay.
That’s the marketing that has worked so well for her. She follows no one so as to seem superior untouchable other worldly. And she doesn’t engage with followers either for that same purpose.
Yep. #Winning!
The shade of it all. SHE DONT FOLLOW NOBODY #maskoff
LOL. I love how this title was given to a veteran who debuted when social media wasn’t a thing. She debuted when cassettes and ringtones are still around, and yet slays the social media and streaming. I don’t care if someone says ‘ Artist A is this because that thing was popular at that time’ because Beyoncé proves y’all wrong. Eg. Artist A does not gross this much on her tour because tour wasn’t a thing back then. The reason is : Your favorite does not have longetivity.
Like I said once Beyonce and her team’s marketing is on steroids. She is the ultimate example of what good marketing does for a brand. The only evidence you need to see this is that her hype and music do not correlate. She makes some of the most basic most boring music you’ll find yet she’s been marketed as an exclusive/a god and it has worked wonders. But it won’t work for others because Beyonce is the ultimate beast on stage. Rihanna needs better marketing if she wants to enjoy some of that…and I think she can.
Thats just a matter of opinion but there are MILLIONS of people that think Bey’s music is far from boring. I for a fact think that Adele’s music is boring and lukewarm at best but that is just MY opinion. So take your unpopular opinion out of here thinking you know the end-all about the industry and sht ?
Unpopular opinion you say? Radio and the charts agree with me???. Adele is another perfect example of great marketing and not so great music
Say whatever you want, but Beyonce and her team are marketing GENIUSES!
Her BRAND>>>>>>>
@Tyler Joanne had a top 5 hit did Lemonade?
Dont get me wrong I roll with Beyonce any day over Nicki Minaj. Beyonce is subtle, and unlike Minaj, Beyonce is very rich n famous, but she still has a humbleness about herself, and she’s actually talented. So congrats to her. But some of y’all are still overly obsessed though, u compare other singers to Beyonce and thats what I dont think is right.
oh please …..
Samantha you always LEIGHT!!!!
??? ok so what? The things people praise!? Throwing away a million dollars for a post when people hungry ! How very economically smart of the industry! I guess she can purchase some more albums and accolades; seeing that no one cares about lemonade anymore. The musical Kim k!
Okay? Beyonce is to be blamed for this industry when a year ago y’all celebrating and bragging your fav as most marketable celeb. Lem still sold more than Anti at 17.99 tho.
Lol, it’s her machine. They make up all sorts of titles for her..
The man Gina S M H and you fellow haters you wish your favorite will when the Fox don’t have grape he said is sawa bitter
Lmao. That’s all I have to say about this nonsense.
Crazy right? A black female r&b artist who debuted before the social media/digital/streaming age still being one of the top bítxhes in the game!?!
social media? lmao why isnt she the most lucrative star in RECORD SALES or CHARTED HITS? lol just pr bullisht is all she can make up accolades for.
Let it be Piranha and you would be “scalped”. Relax and accept the fact that Beyoncé is still THAT bítxh after 20 years. Your fave wishes she had as much longevity.
Silent killer
Yes you go go Queen Bey their is no one like our Bey haters have nothing on you good luck and more success in all you do
“Beyoncé is overrated as her hypes don’t match her sales/success.”
Beyoncé : Wins Grammy, top charts, metacritics, Forbes, list, sells albums, singles etc
Haters: “She bought all of them. Her PR team did that. “
Lmao! Her haters are seething. Also I here Ivy Park is TopShops & Nordstorms most successful brand ever. Lol, if it’s true haters ain’t gunna be happy. ????
They literally have nothing else to drag her for. They said she can’t sell anymore albums; she DID that. They said she can’t tour stadiums, she had one of the biggest tours ever all-stadium. They said she is a has-been/ isn’t big on social media and streaming; she is killing in that field! What can they “drag” her for other than her not having “a number one since 08” ???
Lmao her clothes aren’t doing that well stop!
She can’t sell albums. She hasn’t and won’t ever scan Diamond with an album.
LMAOOO! Yeah I agree. This is all PR. They didn’t even try to concoct some type of formulae to justify her “ranking”. You dumb as hell if you believe this load of tripe.
Well maybe if your p******** ass did research you would see it was the same company that did the analytics reporting last year that named Rihflop the most Marketable Celebrity LMFAO! But I guess now that it’s Beyoncé they don’t matter nor hold no merit LOLOLOL!!! SEETHE B****!
Also Queen Beyoncé has become the second Artists ever to be nominated for a PeaBody Award alongside Barbra Streisand!! #LEGENDSONLY
she should come out with a reality show it would be awesome. I would watch for sure!