Kendrick Lamar has the masses saying ‘DAMN’ for more reasons than one this week.
The Hip-Hop force earned the year’s highest album sales debut with the LP and now has cause for celebration with its latest single ‘HUMBLE.’
For, in climbing #3-#1 on this week’s Billboard Hot 100, the track has become K. Dot’s second song to reach the top of the tally. Taylor Swift’s ‘Bad Blood (Remix)’ being the first.
In doing so, it uproots Ed Sheeran’s monster smash ‘Shape Of You’ – which logged 12 non-consecutive weeks at #1.
So how did Lamar pull off the feat?
‘HUMBLE.’ increased a colossal 56% in streaming to amass a US one week total of 67.4 million Stateside streams. It also wracked up 56,000 US downloads.
Elsewhere on the chart, the TDE star earned the week’s highest new entry with fellow ‘DAMN’ track ‘DNA’ (#4).
We’re still getting our life to the ‘HUMBLE.’ video. Watch the Dave Myers production below…