It’s here!
Fifth Harmony have unveiled the video for their latest single ‘Down.’
The dancefloor jam, which features rapper Gucci Mane, is the first taste of the group’s upcoming third album – due later this year. It’s also the inaugural introduction to what the ladies have on offer as a newly re-molded four-piece.
Directed by James Larese, the clip finds the quad in sassy form at a hyper lit motel.
Check it out below…
Loving the vividness of the visual. The neon house style remains a favourite of ours.
As for the group, they delivered.
Sure, we’d have welcomed a narrative but Normani, Dinah, Lauren, and Ally compensated with ample helpings of sass and diva that are rich in replay value.
Urban basic bop but on to the positives.
Lauren, Mani and Dinah look great together.
Dinah hair was a slayage, Mani killed it with the facials and dance moves. Really like Laurens voice on this track.
Pool scene was s*** cool. Ally jacket was dope.
She not quite fitting this though group wise but maybe just this track.
So glad they are still at it since a memeber left. WAy to show the world one meme r don’t define you.
I like the beat *Sheree Whitfield voice* The beat sounds like Casanova by LeVert!
Alright that’s awesome for them & I love them without the squeaky soprano girl!! ?❤️
It’s clear that normani is the star now. Who’s idea was it to put each of these ladies in a sleezy motel room? The song is nothing special, after losing a group member, you would think they would capitalize on the publicity by releasing a song about lost friendship -or something like what destiny’s child did with survivor.
“Who’s idea was it to put each of these ladies in a sleezy motel room? ” -Credits
Like hookers at the point chile lol
cute generic bop….Normani just slays effortlessly
Wow , they legit look like hookers ?
I’m not a prude …. s*** looks good when it’s done right and executed properly .
But this comes across super thirsty … like sleazy .
This colours work …… the choreo scene is cute but a bit boring , The video neeeed a little more going on .. the pool scene (I guess it was a pool , could hardly tell) could’ve been kept … as there was nothing too it .
It seemed like a really basic rushed video .. that could have been great with a little more thought and effort even with the same set up , just better visuals .
I agree with all of this. Why are they downgrading themselves and glamorizing the hooker lifestyle?
I love it but Lauren look very Rumer Willis and Neve Campbell ish
only one of these ladies have a body. They really need to start dressing for their body types or simply get in shape. Why everything so over sexual if your not s***?
I love how you said only one has a body….it leaves the reader guessing, then laughing after they figure it out…exquisite shade lol
Only a real shade queen would pick up in that. Haha 🙂
This has no replay value whatsoever, stop gassing. Bland video for a bland song tbh.
Down >>>>>> Crying in the bar whatever it’s called.
Some one tell Dinah to lose some weight ?! Also why can’t they dress for their body types? Normani has a nice body now that she’s just come off from DWTTS