Nicki Minaj is determined to reach higher creative ground.
Often criticised for failing to deliver moment-making music videos and performances, the rapper has employed the services of Jamie King to take her next era and its visuals to dizzyingly high levels.
Unfamiliar with King’s work?
The pair’s creative union birthed her stellar Billboard Music Awards performance and will see them erect a number of high-end creative pieces for the campaign she is building to support her next studio album.
How she feels about her exciting new direction?
Listen to her interview with DJ Whoo Kid below…
After failing to support her material with impressive visuals for years Minaj is taking ten steps in the right direction by hiring King.
For, while she outperforms the majority of her contemporaries on a sales and impact front, she often finds herself at the bottom of the list when it comes to videos and performance.
Bring on #NM4.
#NowPlaying: Kelis – ‘Get Along With You’.