Rita Ora has achieved global fame, yet throughout her journey she has always repped her West London rooting.
Hence, it’s little surprise that – like millions the world over – she has been left devastated by the Grenfell Tower fire.
The tragedy, which has made headlines globally, occurred in the singer’s hometown in the early hours of Wednesday morning.
Jetting into London following filming commitments in LA later in the afternoon, Ora immediately journeyed to the scene.
Joining other do-gooders, the singer helped hand out water and other essentials to the thousands lefts displaced by the disaster.
She also took to social media to encourage others to do the same:
Much respect to the likes of Rita and Adele, who are using their time and platforms for good.
See more of Rita doing her part below…