Katy Perry‘s set to bear witness to her name atop the Billboard 200 yet again.
The singer/songwriter – whose latest era has admittedly not been greeted with nearly the same amount of buzz its predecessors have – caused worry among her faithful #Katycats releasing it with no #1 Hot 100 hits to antecede (the first time this has happened since Perry’s been on a major label).
Yet, with a massive promo campaign that’s seen her now not only showcase the music on major platforms worldwide (and a few big business players in pocket), the moves seem to have saved what was surely on course to be a poor opening week.
Curious to see how many units Katy’s fifth official LP will shift? Look inside:
‘Witness’ Predicted 1st Week Sales: 200-225,000 SPS
Pure Sales: 175-200,000
If the predictions above ring true, ‘Witness’ will bear Perry the second best first week sales of her career (second to the 286,000 her 4th LP, ‘Prism,’ moved in 2013).
*****
Not great (for an artist who has almost literally used every platform known to man to promote it), but all-in-all very consistent with her overall sales track record.
How this will spell in the long-term, however, will be the more interesting narrative. It’s no secret Katy’s strongest suit has always been the digital sale of singles. So, if even her best-selling projects have struggled to reach the double and triple platinum thresholds with tons of hit singles to support them, what does that say for ‘Witness’ which can’t claim the same?
OOP ??
Not bad considering the buzz was barely there and she has had no hit singles from this era thus far. Honestly some artists are not selling those numbers at all.
Katy Perry’s chained to the rhythm was a hit it wasnt as big as her previous lead singles but it still reached #4 on the billboard chart.
Flop era but she’ll survive
Great album sales & she didn’t even have hit. Very very good numbers…..
As I predicted she did well. Her cd is really good
This is very good numbers for a single artist. Katy has never been a strong 1st week album seller, much like Rihanna her albums have long runs and go in to sell well due do multiple well performing singles. I’m excited to see what she releases.
That’s because of her ticket bundle deal. Without it, she wouldn’t even crack 100k. Can’t wait for the second week drop.
Those aren’t included, dumb ass!
They are, trash!
Poor Little Monsters, Katy and Rihanna always shatter their dreams.
Ya because the hack included an album with tour ticket purchase…But hey, gotta get those numbers up to defend that flop of an album. Also, Joanne isn’t worried…debuted at #1 AND managed 201k sales (without giving the album away).
Poor Katy rats now Katy can’t even have her basic songs reach the top 40 bon appetite and swish swish are tanking ?
Poor Katy rats now Katy can’t even have her basic songs reach the top 40 bon appetite and swish swish are tanking ? Not to mention gaga recently shattered karts record for most viewed Superbowl performance.
Kill em Katy!! Swish Swish Bish
Taylor and Kendrick – 1
Katy and Nicki – 0
Game over lol
Do these numbers include copies of the album given away as part of the ticket purchases? Does anyone know?
Nah billboard don’t include those
Yes they do. Billboard already said weeks ago when her tour went on sale that the ticket bundle will count towards her first week sales.
This what Britney Spears should do
That’s Consistent with her previous albums numbers.
I mean not everybody can do Beyonce #s without a #1 hit.
Must you mention your granny. This post has nothing to do with her ?????????
Let’s not front here. You know damn well if Beyonce had posted those numbers y’all would be up and through this comment section dragging her through the mud.
Let’s be honest here, this is more than good, considering the state of music sales and her decline as a single force, I was expecting her to do 75-80k first week, if anything this proves that she has a loyal fan base, and that she won’t go anywhere anytime soon, the music industry is in such a bad stage that mediocre artists survive and can have a long career just like the legends, it says a lot about millennials, after all music consumers are what keeps them on the spotlight, in one way of another, in the 90’s her career wouldn’t have lasted 2 years with all that mediocrity.
Before I read the number, I predicted 75k too. I think these are great sales considering that her last two singles are connecting.
I agree on everything @s******
It’s all because she gave the album away with tour ticket purchase. Billboard confirmed they’ll include those albums. She would be nowhere near those numbers without that stunt.
Maybe this will show her she doesn’t have to change herself to be supported.
Kudos to her but she usually does long term marketing with her albums so she will be fine.
Billboard DOES IN FACT include tour bundles…The Chainsmokers debuted at #1 with the aid of a tour bundle…I’m still trying to figure out if Katy’s numbers include it…
http://www.billboard.com/articles/columns/chart-beat/7760506/the-chainsmokers-memories-album-debuts-at-no-1-on-billboard-200
“Memories’ sales launch was aided by a concert ticket/album bundle sale redemption promotion with the duo’s tour, which kicked off on April 13 in Miami. The ticket/album offer was also included with select dates of the act’s residency at the XS Nightclub and Encore Beach Club in Las Vegas.” -Billboard
She actually has a goodbye album. “Power” & “Tsunami” are absolutely to die for. I feel she wanted to engage with the urban (black) community, than those two would’ve worked better than “Bon Appetite” or any amigo feature because it’s comes off as trying to hard!
That’s what I said!!! I’m black and truthfully I’ve never been an extreme Katy Perry fan! Dont get me wrong I’ve always respected her hustle with her singles in the past but up til now I’ve never heard a single Katy album from beginning to end but Witness did exactly what it was suppose to do. She successfully created URBAN POP! I loved every song from beginning to end. She found a way to reach out to the urban community while still staying true to her Pop core and that VOICE!!!!! She sounds sooooo good!!! Actually showing people that she can really sing!!! Although I think she is not a great performer one thing I can say is she always sounds great live except on Bon Appetit Lol She sounds horrible on that live. But at the end of the day she found a way to successfully tap into my community and for that this album is A+
Every ticket purchased comes with this…
Thank you for purchasing tickets to see Katy Perry!
Every ticket purchased online comes with one (1) physical CD of Katy Perry’s forthcoming album Witness. US/Canada residents only. One (1) CD per ticket purchased online. To redeem your copy or copies, please click the link below.
lol, imagine if Taylor does this!
These
Pendulum is nice. ??
Bruno mars did similar numbers with a bigger hit. She’ll be OK bc there e better songs on the album
C’mon people, Katy is buying her own albums! This is a known industry practice especially from well established artists who are afraid of damaging numbers. I personally like Katy but let’s keep it ONE HUNNID. She’s done! Riddle me this, if you can’t even get people to go out and stream, let alone but, a 99 cent single then how will you get people to spend $12 on a physical sale? Another once Uber successful poptart did the exact same thing his year.
That was Gaga.
S****** Be nice. Either artists do it or don´t do it. It can not be just Gaga. Let it go. Also, another proof that this mainstreampop audiences only like crap normally nowadays is that Gaga´s The Cure, the most generic and worst overall song she has released since The Fame and that doesn´t belong to any album, is doing better on itunes than any of her songs since Applause, except for Million Reasons of course. Charts and most people´s taste now are terrible.
Wow of late you seem to keep it real kudos @suicideblonde ….in other news I’m surprised with all the bad press Katy’s been getting you would think she’s flopping album wise and she clearly isn’t.
This girl is also handing out the album with ticket purchases…which billboard will count. TRAGIC!
This b**** is buying up her own records. Her was begging her fans to have streaming parties.
You have a choice to get the ticket bundle. You aren’t forced to.. Her marketing/team is great. She would have still sold 6 figures regardless. The fans obviously wanted the album, if it were included in the bundle & they decided to get it. Great numbers all around. Who’s bringing up Beyoncé? She ain’t really scoring big hits. And her album was a marketing ploy in itself..
Marketing ploy or not, the fact that she still sells more albums than most of the big wig females in pop music WITHOUT a big hit is impressive in itself. Katy couldn’t even outsell Lemonade’s second or third week sales and she had a top 4 worldwide hit. Beyonce’s self titled sold 5 million, more than Prism 4 million with a moderate hit (Drunk in Love) and her so called flop album 4 sold the same amount as Prism 4 million as well. Say what you want, she’s still a better seller. Maybe Katy and the others should hire her as a marketing agent for them?
So SZA is #1 and Katy is #2 on ITunes Albums right now…interesting lol #JusSayin
SZA is the truth!
Sam… PRISM was Her 3rd Album..
Get Your Facts Right?? Smh
4th. Your forgetting her 2001 album
But 3d album as katy perry
The ticket bundling saved her first week. That next week drop isn’t gonna be pretty.
What? I find this impossible. It is way more than what anybody could expect after what has happened since the beginning of the campaign and her zero hits. I´m surprised. Let´s see if this are the final numbers too though.
She calls people nword and refuse to stop when told.