Katy Perry‘s set to bear witness to her name atop the Billboard 200 yet again.
The singer/songwriter – whose latest era has admittedly not been greeted with nearly the same amount of buzz its predecessors have – caused worry among her faithful #Katycats releasing it with no #1 Hot 100 hits to antecede (the first time this has happened since Perry’s been on a major label).
Yet, with a massive promo campaign that’s seen her now not only showcase the music on major platforms worldwide (and a few big business players in pocket), the moves seem to have saved what was surely on course to be a poor opening week.
Curious to see how many units Katy’s fifth official LP will shift? Look inside:
‘Witness’ Predicted 1st Week Sales: 200-225,000 SPS
Pure Sales: 175-200,000
If the predictions above ring true, ‘Witness’ will bear Perry the second best first week sales of her career (second to the 286,000 her 4th LP, ‘Prism,’ moved in 2013).
Not great (for an artist who has almost literally used every platform known to man to promote it), but all-in-all very consistent with her overall sales track record.
How this will spell in the long-term, however, will be the more interesting narrative. It’s no secret Katy’s strongest suit has always been the digital sale of singles. So, if even her best-selling projects have struggled to reach the double and triple platinum thresholds with tons of hit singles to support them, what does that say for ‘Witness’ which can’t claim the same?