Major Moves! Rihanna Unveils Commercial For New Cosmetics Line ‘Fenty Beauty’

Published: Friday 1st Sep 2017 by Sam

Rihanna‘s talent may be ever-debatable, but her boss moves are undeniable.

Recent years have seen the star, now 29, leverage the success of her music career towards the benefit of other ventures in the fashion and film arenas.

The latest venture is the launch of her very own cosmetics line named Fenty Beauty.

Aimed at women of all colors, the range arrives September 8th; it’ll be available in-stores at Sephora (US) and Harvey Nicholls (UK) and will ship globally via

To whip up excitement, the Bajan belle unveiled a super cute commercial – lensed by Inez & Vinoodh.

Watch below…

This is @FentyBeauty. Head to a @sephora , #sephorainJCP or @harveynichols store to get an exclusive behind-the scenes look!

A post shared by badgalriri (@badgalriri) on

Credit where due, RiRi is killing it when it comes to her “extra-curricular” endeavours.

She’s building a brand legacy that ultimately won’t be hinged on album sales, performance ability, or what she sounds like on the mic. Which is smart on a number of fronts.

Your thoughts?

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  1. Girlhahah September 1, 2017

    Flop website

    • Brent Christpher September 1, 2017


  2. Jamon September 1, 2017

    What will you be remembered for Sam? Your obsession with Beyonce or being towards Rihanna’s success? Or maybe just poor journalism? ?

    • Jamon September 1, 2017

      *salty towards Rihanna’s success

  3. Realtalk September 1, 2017

    Dummy RIhanna is the top female at the moment and she made beyonce urban artist thats why you hurting this girl loved by the world and shes Wining #foreignGirlRunTheworld

  4. Realtalk September 1, 2017


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