Fifth Harmony have been on quite the roll.
The sassy quintet earned praise aplenty for recent videos for ‘Angel’ and ‘He Like That’ and delivered a career-best performance at the 2017 MTV VMAs.
All of said moves were designed to amplify buzz for their self-titled third album.
Did it work, though? The numbers are in, so the answer awaits below…
According to Hits Daily Double, the ‘Down’ led set will debut at #5 on the Billboard 200 with the following numbers:
46,000 (Sales Plus Streaming)
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33,142 (Pure Sales)
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Echoing earlier sentiments, context matters.
Yes, the number represents a dip from the 80,000 SPS (62k pure) of their debut ‘Reflection’ and the 74,000 SPS (49k pure) opening of sophomore LP ‘7/27.’ Released in 2015 and 2016 respectively.
But the reality is that this project has had a fairly condensed launch window, when considering the short time between the release of sole [official] single ‘Down’ and the album’s August 25th arrival. It also doesn’t help that ‘Down’ was only performed twice on TV and consequently only managed a #42 peak on the Billboard Hot 100.
All things considered then, a top 5 isn’t “bad” – especially in this sales climate.
The ladies now have to come swinging to establish a successful face to the campaign – be that a smash single, tour, or steady album sales. All of which are definitely “doable” with persistence and a push.
For what it’s worth, they’ve only ever had out of the gate success with ‘Work From Home.’ Their next biggest win was with ‘Worth It,’ which was actually the third single from their debut.
Will history repeat itself this go round? Time will undoubtedly tell.
Sidenote: Had the tally been comprised of solely sales, the group would have been #2. Streaming, love or loathe, really has become not only “a” key variable – it is “the” key variable.
Say what you will, but people lost interest in them since Camilla’s departure. Plus their new songs are really boring.
Who knows what the sales or album sound would’ve been like if Camilia was still in the group. I mean, it’s not like she’s doing great as a solo artist in comparison
Yet when Camila was still apart of the group for their second era. Their sales still dropped. By 20K too. So, even if Camila was still in the group they would have more than likely had these sales anyway.
Do you really think it mattered if she was on the album or not? An album with no hits from a fairly new group will flop. Period. A hit single = the missing buzz this album desperately needed.
Even with a hit single, 7/27 album sales still decreased dramatically after the first week. A hit single is supposed to bring people in, but an album is supposed to keep people interested. When there’s only one good song on an album, it’ll flop, no matter what, and that’s what happened for Reflection and 7/27. Now this album still has no hits (one single is at #99 and the other at #101 on the charts), it was bound to flop.
“Deliver” should have been among the lead single
I don’t pay attention to these numbers..??♂️
Excuses they flopped and that’s all to it.
Thats what they get for throwing that shade at the VMAs
I honestly hate seeing the pure sales lower than the streaming sales. I can’t cooperate well with this new era initiative.
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Fifth Harmony still to this very day isn’t a believable group to me but it’s weird to see how many placements and accolades they’ve gotten but it doesn’t transcend well with the sales.
I still say that the new artists this era are suffering because of the decline of musical retail stores closing down with only a few around.
Even with a hit single, 7/27 album sales still decreased dramatically after the first week. A hit single is supposed to bring people in, but an album is supposed to keep people interested. When there’s only one good song on an album, it’ll flop, no matter what, and that’s what happened for Reflection and 7/27. Now this album still has no hits (one single is at #99 and the other at #101 on the charts), it was bound to flop.
Even with a hit single, 7/27 album sales still decreased dramatically after the first week. A hit single is supposed to bring people in, but an album is supposed to keep people interested. When there’s only one good song on an album, it’ll flop, no matter what.
All their fans do is vote for them to win awards, so they can stay relevant, but then don’t actually buy the album, when the whole point of the awards is to promote the album. Their fans are really backwards and think awards are more important than album sales.
Damn this flopped hard
Those numbers are common for R&B. They would have achieved those exact numbers if Camila was with the group. Camila will have the same numbers the only difference is that her cut would not be split four ways. Fifth Harmony release a good solid album. Let’s hope the numbers grow with time.
I thought they were pop. Good for them if they are being considered by R&B by people.
YYYeah. They’re pop. “This is just how r&b sells these days” is not an excuse for them.
Congrats Girl!
But y’all call Britney a flop doe after 9 albums & 20 years in the industry she’s still selling more than current acts
Flop is a strong word. Perhaps “underperformed” is the correct way to describe Britney’s last album but the one before that was definitely a flop by all means.
How are they a flop when they are at number 5?
BC those numbers are disappointing for a group that gets that much attention. Award show performance slots, awards, nominations, morning news show performances, etc…. They receive too much to performing that poorly.
Epic records execs are either dumb or racist. If Junes Dairy got this budget and promo I believe they wouldve sold more. Someone is seriously dropping the ball.
No, it’s just that their fans don’t purchase their music, all they do is vote for them to win awards to stay relevant.
They were hoping “down” was going to carry the album like “work from home”, which is why no 2nd single was released when “down” went down the charts. They hoped the music video and few live performances was going to save it, but it didn’t. And no official single #2 didn’t help, so they kind of just let an easy mistake crash and burn and set them up for failure. Had they gotten a better 2nd single or even scrapped “down” like Ariana did with “focus”, they could have saved this project. But they continued to drive a destructive car. The album still has legs and can out perform itself or even stay on this route. If it sells 30k for a few weeks and not get a big dip as they promote new music and the return of trl in October, they can gain so more interest. They will be at the AMAs and perform. So there goes more promo.
They have some corny ass music. They won’t be around for long.
I’m not into this group personally. But all they have to do is just keep going with their tour, tv appearances, & release singles & videos. As long as they don’t just pump the breaks on everything they’ll be alright. Just take advantage of the fact that there’s no other female group out there to compete with right now.
There is Little Mix who is world reknowned, are the best selling girl group this decade with over 30 million records sold and have the 5th highest grossing tour for a girl group of all time. They simply don’t have a hit in the US, so they’re underrated there, that’s why Fifth harmony don’t have another girl group to compete with in the US. However, anywhere outside the US, Little Mix dominates, and they are making their way for America.
thats incorrect, they will not gain on U.s charts because SOTME, Hair, and “glory days” as a whole failed to chart in the U.S
Couldn’t have said it better!
Couldn’t have said it better! (in reply to the original comment) And also, Little Mix will break America in a heartbeat if they get the proper promotion there. And they’d definitelly be much more succesful in the US than 5h Harmony if they got the same promotion there that 5h Harmony gets.
they’re the best ????
b****** with no life love to talk s*** about them it’s always about them they don’t wanna see me succeed ?
Hey 5H are stil strong despite the departure of Camilla many of we expected nit to accomplish. An album after her leaving.just get to know d album is still fresh n gv it tym fans are Gona but it.so far not bad for the girls