As one of modern music’s tallest titans, Beyonce has a hits catalogue that few can rival.
Even more noteworthy is how enduring said songs are. Case in point, Queen Bey’s 2008 double album ‘I Am…Sasha Fierce.’
Home to smashes such as ‘Halo’ and ‘Single Ladies,’ the project holistically is proving a winner on the streaming shores.
For, the Platinum edition of ‘I Am…’ has just crossed a major milestone: it’s amassed 1 Billion streams.
See how the numbers stack up below…
‘Single Ladies (Put a Ring on It)’ – 156,792,672
‘Diva’ – 45,078,118
‘Ego’ – 27,256,245
‘Halo’ – 344,532,834
‘If I Were a Boy’ – 133,925,448
“Smash into You’ – 21,701,528
‘Sweet Dreams” – 71,707,529
‘Broken-Hearted Girl’ – 55,080,464
‘Scared of Lonely’ – 13,839,482
‘That’s Why You’re Beautiful’ – 6,677,137
‘Hello’ – 15,359,654
‘Radio’ – 13,478,458
‘Video Phone’ – 18,300,255
‘Ego’ (Remix) (ft. Kanye West) – 8,004,248
‘Why Don’t You Love Me’ – 15,682,489
‘Honesty’ – 1,501,688
‘Save the Hero’ – 3,279,794
‘Satellites’ – 7,452,333
‘Disappear’ – 14,077,279
‘Ave Maria’ – 26,636,310
[Sourced from Spotify]
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Well, come through Bey!
A landmark album and era, the LP is also home to some of our favorite lesser known gems such as ‘Hello’ and ‘Scared Of Lonely.’
At 20 years in the game, it’s incredible how relevant and resonating Beyonce’s music continues to be.
That said…
As one of few artists who can still shift pure units at a premium, it’ll be interesting to see what approach she embraces for the streaming of her future releases.
Last year’s ‘Lemonade,’ which very much felt like a statement record, is still unavailable on streaming services (sans TIDAL). How sustainable that model will be moving forward – especially at a time when streaming is becoming the primary means of consumption – is open to debate.
Although recent signs point to her willingness to somewhat “play the game.” Note how her hit collaborations with the likes of Eminem and J Balvin are available on Spotify and the like. Thus maintaining her presence in today’s streaming dominated climate.
Still, it’s unlikely she has anything to fret over for the foreseeable. She commands a Pop cultural reach like no other and everything she does is an event / commercial success.