Chris Brown‘s unorthodox release of ‘Heartbreak On A Full Moon’ appears to have paid off.
Indeed, despite a midweek Halloween release granting the 45-track set just three days of chart eligibility, the LP opened within the top 5 of the Billboard 200.
Now, it’s achieved another noteworthy feat.
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Less than two weeks after going on sale, ‘Heartbreak’ has been certified Gold by the RIAA; news Brown was quick to trumpet on Instagram:
Congrats are no doubt in order, but surely we aren’t alone in wondering…how?
After all, the album opened with combined sales of 56,000 first week. In a rare occurrence, it went on to sell more in its second full week – shifting 71,294 (a rise of 28%).
A great look considering today’s climate and Chris’ unique roll out. But none of which equals the 500,000 required for Gold. At least in the usual way.
At 45 tracks, is the project being counted as a triple disc release and thus benefiting from some kind of loop hole? Or has the discrepancy between what Billboard/Nielsen counts and what the RIAA rewards struck again?
That said, in this era it’s about getting wins where one can. As such, a plauque is a plaque….right?