JAY-Z ‘4:44 Tour’ Is Already Rapper’s Highest Grossing Concert – Despite Sales Doubts

Published: Tuesday 7th Nov 2017 by Sam

JAY-Z‘s ‘4:44 Tour’ isn’t just surviving, it’s thriving. So much so that, after playing just three shows, it’s technically his highest grossing solo concert series yet.

And it all boils down to mathematics.

See what we mean below…

Despite reports suggesting that (even cheap) ticket sales were slow, a new investigation by Billboard proves that Jigga is winning in a major way. It also demystifies the reason re-seller tickets are being sold so cheaply.

Peep this…

Key points:

Factually, the 4:44 Tour is already the rapper’s highest grossing solo tour event everAverage gross for the 4:44 Tour’s completed shows is up 21% over his 2013 Magna Carter Tour.

Jay has already sold more tickets than the entire Magna Carta Tour, and that’s with 30 more shows to go. Something his use of a center-stage instead of a traditional stage has helped make more tickets available per show. This puts him on track to best the gross of any previous solo trek of his.

Promoter Live Nation has been more savvy and aggressive with the pricing of front row seats, VIP experiences and platinum tickets. Hence they’re now commanding record grosses from their best seating inventory – like Jay’s.

This hasn’t been great news for re-sellers and brokers such as StubHub, whose business thrives on selling premium seats for higher prices than face-value.

To off-set this, they’ve snapped up seats in the less sought-after upper bowl areas, re-selling them cheaply and taking a loss.

The benefit for Jay and Live Nation is that they’ve created the perfect storm of sorts that sees them generate huge revenue very early on and still have tickets available via re-sellers that go for cheap (e.g. $25).

The primary wins, then, are for Jay (who is confirmed to be taking a 7-figure sum per show), Live Nation, and fans who – if they look in the right places – can snap up cheap tickets to see their idol. 

Now, of course there’ll be some who peg this as fluffy propaganda to cover up so-so sales. But we see it as incredibly smart.

At the end of the day, there are many ways to win. Something this highlights in earnest.

After all, a guaranteed 7-figure take-home per show for a veteran rapper on an arena tour is in no way a “loss.”

Your thoughts?

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  1. G7Pat November 7, 2017

    Well if u cancel ir flop dates im sure it is. Live nation gotta save face

  2. Suicide Blonde November 7, 2017

    You’d be singing a different tune if this was Rihanna, but since he is Beyonce’s husband, you’re here making excuses for him, I don’t understand why they have to like everything and everyone relate to Beyoncé, I mean, I loved Kurt but hated Courtney, but these people worship even the smell of Beyoncé’ thong ??‍♂️

    • Stephy November 7, 2017

      This is so true. I wish this site wasn’t so painfully bias.

    • NICKI IS OVER November 7, 2017

      Your hate for Bey is sad. You’ve been on this site for about 7 years. You’re over 30 years old. Get a life. Get a family. Get help.

      • SMH November 7, 2017

        Doesn’t take away from the truth in his comment tho.

    • SayWhat? November 7, 2017

      Y’all, Suicide Blonde has been here 7 years? Damn h**, what have you got going on in your life?

  3. 24K Magician November 7, 2017

    What a flop! He knows he can’t sell without a bigger name attached and it’s so sad.

  4. Lol November 7, 2017

    I like him and always have. But this is just a way to spin it to his advantage. We’re not stupid. If you have to break it down and do all that math then it’s clearly not doing as great as anticipated

  5. ??? November 7, 2017

    lol him and and that roach he married are the king & queen of smoke & mirrors lol. how the hell is this his highest grossing tour when NONE of the dates are sold out? mess lmao.

  6. DanYiel Iman November 7, 2017

    Obviously whatever he’s doing his team & companies are WINNING!! Haters come to this site only to be a fool thorn in this mans side!!

    • TRUTH SERUM November 7, 2017

      Jay Z is a bonafide artist in his own right. And Courtney when she was with Hole was the business. Her solo career… meh

    • ??? November 7, 2017

      lol figures, you roach worshipers will eat up any bullsh*t camel & his bug feeds you lmao.

  7. Bey Bey November 7, 2017

    Look at all this spin! The fact that this is even news shows us how insecure he is. A tour that is selling doesn’t need press because it’s done what it needs to do…sell tickets. Just admit that nobody is interested in seeing you live which is why tickets are going for six dollars.

  8. Realtalk November 7, 2017

    This blog is denial when it comes to Beyonce and JZ we all know all the musicians are strugling to sell ARena??

    • We are the grandchildren of the slaves you couldn’t kill – tyler November 7, 2017

      Beyonce has never struggled to sellout a stadium. Let alone an arena lol

  9. Bianca November 7, 2017

    But when ppl tried to explain this same logic about Rihanna anti tour being sold out….never mind forgot this is Beyoncé fan page that sometimes report the success of others! Oh well!

  10. jjackson November 7, 2017

    state of the world tour. Janet Jackson… nuff said

    • ??? November 7, 2017

      lol yup, and she’s selling out arenas with word of mouth, not bullsh*t pr spin!

  11. Gee November 7, 2017

    This site has been bias since forever, this article is being spun to make Jay-Z look good. With those low ticket prices and cancellations everything is not what it seems. But unfortunately the Carters will do anything to make sure that they look good in the eyes of the masses.

  12. Mark111 November 7, 2017

    His biggest SOLO tour, he never had huge solo tours or huge tours period. Only when he linked with Beyonce was when he ever had that huge of an audience. I recall him and Kanye getting into it for Watch The Throne because Ye wanted a huge light show and Jay was like nope, keep it bare. Made sense because Jay isn’t that type of artist. For him to have a center stage is new, but let’s be honest, there’s no hype with the album that’s being promoted with this tour. It’s great from an artistic view, but most people are not going to flock over to hear about your marriage issues.

    With that said, paying hundreds of dollars for a show is ridiculous and artist need to quit selling out to the 3rd markets just because it’s SAFE for them.

    • RihYonce November 7, 2017

      “The Carters” first of all Beyoncé doesn’t have to do anything because her tours sell out SOLO. She is the highest selling black artist of this genration so don’t try to downplay bey’s success because your fav could NEVER. Bey’s next tour will be her best tour. Get ready for B7 ?

  13. Don November 7, 2017

    Jay Z deserves a Nobel Peace Prize in the field of politics and economy… This is how communism was meant to be, the rich carry the poor by paying more whilst rewarding intellectual property, jay z.
    Well done Jay Z.

  14. JOHNVIDAL November 7, 2017

    Back in the day we though smoke and mrrors had peaked at an all time high when Britney Spears had her monumental success. But it was quickly surpassed and the industry kept declining more and more and people like Beyonce or Rihanna took it (or their teams) to a whole new level. Beyonce is at least very talented in many aspects (but the building of her career has been so smoke and mirror-ish it is almost scary. And Rihanna and other bland people (yes Taylor Swift for example too) who would have never made it to mainstream for this long a couple of decades ago is just appalling. Not scary but sad.

    • Suicide Blonde November 7, 2017

      Added Gaga to that bunch too, but yes,Beyoncé is the biggest fraud of the bunch, her team is the best when it comes to manipulate the masses.

      • JOHNVIDAL November 8, 2017

        Not to that point imo. Gaga has played the game to the max but she has exposed herself a lot too. And promoted like crazy, yes. However, Beyonce´s career must have been the most calculated thing ever. Notice she has pretty much not spoken in more than a decade in an effort of not looking slow. And her partnership with Jay J and all. And liek I said, at leats she is crazy talented (Beyonce too for many things). Maybe the worst part of all this are the basic people like Rihanna, Britney and Taylor.

  15. Whatdoido November 8, 2017

    Jay z and Beyonce ruined my life for years and they got away with it and there friends and they still get to be famous it’s sad

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