Jennifer Lopez is no stranger to endorsements and the latest looks set to line her (jeans) pockets lavishly.
For, the multi-hyphenate maven has just nabbed a major partnership with GUESS.
The dynamo diva will officially front the Spring 2018 campaign for GUESS Jeans.
And her work is already underway. Case in point her ensemble in new video ‘Amor Amor Amor.’
Speaking on the venture, J.Lo said in a statement:
“When I got the call from Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager. When I look back at early GUESS campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for GUESS’ Spring 2018 campaign.”
The company’s co-founder Paul Marciano added:
“Jennifer Lopez is a GUESS Girl’s dream! She is an accomplished artist, she is iconic, and sensual. Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new GUESS Girl and at the same time ‘Femme Fatale’ of Marciano.”
Get money! La Lopez stays with a check. Several, in fact.
Beyond that, and perhaps most admirable, is the reality that she’s consistently challenging and surmounting ageist and sexist ideology by consistently landing such high-profile campaigns at almost 50. Slay!