Taylor Swift is cementing her ‘Reputation’ as one of Pop’s most formidable forces.
For, her new album is flying off shelves at a feverish rate.
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Billboard (citing data collected by Nielsen) reports that the hotly anticipated project has sold around 700,000 copies in the US on its first day at retail. [It’s notably being kept off streaming services until further notice]
The incredible feats lends credence to forecasts that have the LP on course to power past the 1 million mark during its first week.
If (or, more likely, when) the album hits that milestone, it’ll serve as Swift’s fourth consecutive body of work to do so.
It’s also on track, all within one week, to become 2017’s highest selling album yet.
Say what folk will about Swift, but the slay is real.
Look out for her when she makes her first televised performance of the “era” on Saturday Night Live.