Mariah Carey hit the right notes during her much-hyped performance at Dick Clark’s New Year’s Rockin’ Eve – and in the process helped steer the show to sky-high ratings.
As widely reported, Mimi’s disastrous showing at the 2016 show left her red-faced after an “audio malfunction” rendered her unable to hear and thus not sing.
Hence, when “take 2” was announced just days before the live broadcast, the anticipation was intense. Indeed, the masses were left wondering whether she’d deliver or if a sequel was on the cards.
Said buzz (along with high-profile performances from others such as Britney Spears and Kelly Clarkson) helped lift ratings from the year before.
For, according to TV By The Numbers, here’s how the numbers looked:
Part 1 of the special, from 8-10 p.m. ET, averaged a 3.1 rating among adults 18-49 and 9.11 million viewers, up from 1.9 and 6.61 million from the previous year.
The 10 p.m. onwards portion (which included Mariah’s near-midnight slot) drew a 5.0 and 15.72 million viewers, compared to 3.6 and 11.56 in 2016.
As a whole, the three-hour primetime broadcast was up 48% in adults 18-49 vs the 2016 instalment.
Great bookend to the over all story!
We’d love to now see Mimi leverage this towards the benefit of her upcoming album.
Because as the age old adage goes – “everybody loves a comeback.” She’s planted the seed, now it’s over to her and her new team at Roc Nation to water it and re-grow her presence in the contemporary music landscape.
We’re rooting for her.