Despite little push from Taylor Swift and team, her Ed Sheeran & Future-featured single – ‘End Game’ – has already ended up in the top 40 of the Billboard Hot 100.  With a peak of #39 to date (where it’s found this week on the tally), the ‘Reputation’ cut has quickly become a fan favorite – a feat sure to be cemented once its Joseph Kahn-directed music video makes its debut.

Sending fans into a frenzy, Swift took to her official app to announce the clip would be hitting airwaves a lot sooner than they may have thought.  Look inside to find out when:

Undoubtedly Swift and team are not only hoping the ‘End Game’ visual helps boost the cut into the top 10, but also that it has a bit more ‘staying power’ than its preceding releases.  As ‘Look What You Made Me Do’ and ‘Ready For It’ may have added to the singer’s lengthy list of top 5 hits, they’re both currently sitting outside of the top 50 despite only being a few months old.

The other cuts from ‘Reputation’ can’t even boast that much.

Your thoughts?